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SmartTRAK Life Sciences News and Analysis Blog

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Innovation Flourishes Despite the Shadow of Reimbursement Changes: AWC Summit 2025

9/2/25 9:45 AM

AWC Summit 2025SmartTRAK reports from Boston, where discussions about the future of wound care were distracted by significant changes to reimbursement.

For the fourth year in a row, thought leaders from the advanced wound care space gathered in Boston, MA, at the Advanced Wound Care (AWC) Summit to explore the innovations that may drive the future of the market. As the wound biologics space normalizes, SmartTRAK forecasts growth in future years to be more challenging, with a five-year CAGR of +1.1%. On the eve of the event, as start-ups, established players, physicians and investors gathered to explore which new technologies may be the growth drivers of the future, the Centers for Medicare & Medicaid Services (CMS) announced new proposals for the reimbursement of skin substitutes in physician fee schedule (PFS) sites of care.

In this downloadable article, SmartTRAK explores the impact of the changes, the view of stakeholders at the event and reviews the new technologies pitching themselves in Boston, including:

  • CMS Annual Proposed Rules – Physician Payment and Hospital OPPS
    • On July 14th and 15th, CMS posted the annual proposed rules for the physician payment and hospital Outpatient Prospective Payment Systems (OPPS), respectively. These substantial documents are almost 2,000 pages each and encompass many things, but in this article, we will discuss those proposals that will impact the Skin Substitute market ... (read more)
  • Mobile Wound Care 
    • An interesting session at the AWC Summit conference was a round table with mobile wound providers who educated the attendees on their business models and patient cohorts. Mobile wound businesses tend to be regional or locally based, so they have ... (read more)
  • Investors 
    • Another interesting session for the start-up attendees was a panel of medical device investors comprising one individual serial entrepreneur and two representatives from financial investors. One of these funds held positions in two large wound care companies. The investors felt ... (read more)
  • New Technology
    • Finally, the event also had an innovation showcase where six early-stage companies had the opportunity to present their technologies. The group of products presented was very diverse. The companies and products included the following ... (read more)

Click the button below to download the complete "Innovation Flourishes Despite the Shadow of Reimbursement Changes" article written by Jay Merkel, SmartTRAK Sr Analyst, Wound, for our key takeaways from the AWC Summit 2025.Get the Article


SmartTRAK is the Medtech industry’s only global Insights-as-a-Service solution for the Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapy markets. SmartTRAK’s proprietary methodology turns disparate data from hundreds of sources into powerful insights customers can rely on as the trusted source for strategic decision-making. The SmartTRAK enterprise platform includes rich daily updates, comprehensive market coverage and simple-to-use tools and dashboards for market, product and financial analysis. Customers leveraging the SmartTRAK platform also have direct access to market experts for inquiries and advisory services. If you would like a demo of what SmartTRAK has to offer and see how we can help increase proficiency, improve productivity and reduce costs for your company, just click here.

Topics: Wound Care

Jay Merkel
Written by Jay Merkel

Senior Analyst - 20+ years’ commercial experience in the medical device and technology industries including senior and executive roles at both start up and large organizations such as Integra Life Sciences, BD, Olympus Inc. and B. Braun Medical.

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