As the CEO of SmartTRAK, I understand Medtech executives often drown in data and need quick, easy access to market insights from a trusted source. According to a Forbes article Big Data is Dead. Long Live Smart Data, the “more Data-is-Better” era is over, and it is time for Smart Data. And that means a SmartTRAK subscription is more important than ever.
SmartTRAK is the Medtech’s industry first and only “Insights-as-a-Service” (IaaS) solution, curating data from hundreds of data sources, including public and commercial databases as well as extensive attendance and coverage of industry conferences. Our team of industry experts and data scientists do the work for our customers, providing actionable intelligence and insights from data that is already cleaned, verified and featurized. Our proprietary data curation methodology powers the SmartTRAK platform, which can be accessed on demand 24x7 across the enterprise.
Why IaaS? The market shift from clunky and disparate data sources to an insights platform is happening because it creates exponential value across the enterprise, with compelling RESULTS. Companies that leverage IaaS solutions like SmartTRAK can be:
We understand that most Medtech companies do not have the budget and skilled data analyst resources to analyze the data they already have, which means extensive costs to purchase data that goes unused. In fact, according to IBM Business Tech Trends, only one in five companies have the skill set to gather and use data effectively. With a SmartTRAK “as a service”, we have the experts who do the heavy lifting for your team, so you can drive strategic decision-making and focus on innovating and growing your business.
Smart Data, Smart Decisions, Smart Business = SmartTRAK