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SmartTRAK Life Sciences News and Analysis Blog

Sharon O'Reilly

Founder, President and Chief Executive Officer Founder, former President & CEO, Medtech Insight, 25+ years' experience in the Medical Device industry in Sales, Marketing, Business Development, Consulting with major manufacturers (J&J, Pfizer, US Surgical), start-up companies and business intelligence providers (Medical Data International, Windhover Information)

Recent Posts

3 min read

Meet Andy Knapik - Senior Analyst, Soft Tissue Fixation

By Sharon O'Reilly on 1/13/21 11:25 AM

We are pleased to announce that Andy Knapik has joined the team at SmartTRAK as Senior Analyst, Soft Tissue Fixation and Arthroscopic Technologies. Andy has 20+ years’ experience in US and International sales and marketing for the orthopedics and sports medicine markets, including 12 years at Smith & Nephew.

Meet Andy Knapik:

What is your role with SmartTRAK? As Senior Analyst for Soft Tissue Fixation and Arthroscopic Technologies, I am currently developing and supporting the Arthroscopic Technologies module, which is new to SmartTRAK, as well as the Sports Medicine Repair module.

What do you like about SmartTRAK? I love the depth and range of experience of all of the analysts. There is a lot of industry knowledge that we can offer customers, and it’s really impressive to me.

What is something special or unique that you bring to SmartTRAK subscribers? I have 20 years of experience in orthopedics working with just about every product that an orthopedist would use from sports medicine and arthroscopy, to trauma and reconstruction. I have also worked in diverse geographies, working in both the US market and internationally in both established as well as emerging markets. So even though my current specialty lies in sports medicine and arthroscopy, there is quite a bit of cross over in general orthopedics that I am able to discuss.

Topics: Orthopedics
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5 min read

SmartTRAK's Top 10 Blog Posts of 2020

By Sharon O'Reilly on 1/11/21 10:00 AM

2020 was a tumultuous year like no other, and SmartTRAK, the leading provider of real-time market data, analysis and advisory services for the orthopedic, wound, regenerative medicine and neuro therapies markets, was here to keep you informed of everything that transpired in the MedTech industry. SmartTRAK covered all the key happenings in 2020, providing comprehensive industry coverage of the latest trends, news, intel and interviews most important to you.

Here are SmartTRAK 's Top 10 blog posts of the past year with 3 bonus posts, because at SmartTRAK  we always strive to deliver more than what's expected!

 

1) A Critical Crossroads for COVID-19: An Interview with Krishnan                             Chakravarthy
   by Anne Staylor, 3/23/20

Krishnan Chakravarthy, MD, PhD discusses the COVID-19 pandemic, current and evolving methods for containing and treating the virus, how it's changing the practice of pain medicine and its impact on industry in an interview with SmartTRAK.

2) Europe: New Routines in Greetings and in Wound Management 
     by Anikó Szekér, 12/21/20

SmartTRAK examines the Top 5 countries in Europe during the time of COVID-19 and estimates how the Advanced Wound Dressing Market will be impacted in 2020 and 2021.

3) What's New in Spine and Orthopedic Computer-Assisted Surgery (CAS)
     by Elise Wolf, 11/24/20

SmartTRAK highlights what’s new in the Spine and Orthopedic Computer-Assisted Surgery (CAS) markets.

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3 min read

SmartTRAK Seeking an Enterprise Sales Executive

By Sharon O'Reilly on 3/2/20 4:45 PM

Location: Northeast US near the Boston Area

Full-time Position

Position:

Are you a proven hunter with a successful track record in medical device or healthcare enterprise sales? Are you looking for flexibility beyond your four office walls? Would you thrive in an entrepreneurial environment? If so, we’d like to talk to you. We’re BioMedGPS the creators of SmartTRAK, the leading strategic advisory and healthcare analytics provider in the life sciences industry. Our team is expanding and seeking a Enterprise Sales Executive who can grow with us. The Enterprise Sales Executive will be responsible for selling SmartTRAK’s suite of business intelligence solutions to C- suite and other senior level executives in major medical device companies, as well as building long term strategic programs and relationships at all levels of the enterprise.

About SmartTRAK
SmartTRAK is the first real-time business intelligence portal used by major orthopedic, wound, regenerative medicine and neuro therapies companies. We are driven by data but fueled by insights. Curated by industry experts, our up-to-date data, analytics and competitive intelligence help medical device executives make more informed strategic business decisions.

Learn More and Apply

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8 min read

SmartTRAK Seeking an Enterprise Sales Executive

By Sharon O'Reilly on 1/8/20 12:58 PM

Location: Northeast region of US (NY, NJ, MA, PA)

Full-time Position

Position:

BioMedGPS, a leading strategic advisory and healthcare analytics firm serving the life sciences industry, is seeking a Director of Enterprise Sales with extensive healthcare B2B experience for its SmartTRAK Business Intelligence platform and related products. Applicant must reside in the Northeastern region of the USA for easy access to major accounts.

SmartTRAK is the first business intelligence portal that provides real time data, analytics and curated content by a team of industry experts to help medical device executives make more informed strategic decisions. SmartTRAK is utilized by leading medical device companies within the orthopedic, wound care, regenerative medicine and neuro therapeutic areas. The Director of Sales will be responsible for selling SmartTRAK’s suite of business intelligence solutions to C- suite and other senior level executives, as well as building long term strategic programs and relationships at all levels of the enterprise.

Learn More and Apply

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11 min read

SmartTRAK's Top 10 Blog Posts of 2019

By Sharon O'Reilly on 1/6/20 2:58 PM

It was a busy year, and SmartTRAK, the leading provider of real-time market data, analysis and advisory services for the orthopedic, wound, regenerative medicine and neuro therapies markets, covered all the key industry happenings in 2019, providing comprehensive industry coverage of the latest trends, news, intel and interviews most important to you.

And if you'd like to stay on top of hot trends and technologies in 2020 in the ortho, wound, regen and neuro markets, make sure to sign up to receive a weekly summary of our latest blog posts.

Here are SmartTRAK's Top 10 blog posts of the past year with two bonus posts, because at SmartTRAK we always strive to deliver more than what's expected!

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3 min read

Meet SmartTRAK's Elise Wolf at CAOS 2019 in New York City

By Sharon O'Reilly on 6/10/19 3:47 PM

Elise Wolf, SmartTRAK's Senior Analyst, Computer Assisted Surgery, will be representing SmartTRAK at CAOS International 2019, the 19th Annual Meeting of the  International Society for Computer Assisted Orthopaedic Surgery, to be held in New York, June 19-22 at the Midtown Hilton.

Elise, with bachelor's and master's degrees in bioengineering, designed biologically inspired robots for the Department of Defense at a spin-off of Carnegie Mellon University. After robotics, she transitioned to the medical device industry and has more than 15 years of experience in product development, marketing, and business development consulting in emerging medical device technologies and orthopedics. Elise has worked with BioMedGPS since 2009 as a SmartTRAK Senior Analyst covering orthopedics and Computer-Assisted Surgery.

You can view Elise's intro video below...

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2 min read

Meet SmartTRAK's Freddy Buntoum at TOBI 2019 in Chicago

By Sharon O'Reilly on 6/6/19 5:00 PM

Frederique Buntoum (aka Freddy), SmartTRAK's Senior Analyst, Regenerative Medicine, overseeing the Cell Processing, Amniotic Tissue and Joint Fluid modules, will be representing SmartTRAK at TOBI 2019, the Tenth Annual PRP & Regenerative Medicine Symposium in Chicago, IL, June 6-8. 

You can view Freddy's intro video below...

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1 min read

SmartTRAK’s Elise Wolf Provides Robotics Expertise at ODT Forum

By Sharon O'Reilly on 4/29/19 2:00 PM



BioMedGPS’s SmartTRAK Senior Analyst for Computer-Assisted Surgery, Elise Wolf, participated as an expert on robotics in a panel discussion entitled “Tech Talk: An Overview of the Growing Role of Additive Manufacturing and Robotic Surgery” at the ODT Forum (Orthopedics Device & Technology Forum) in Memphis, TN on April 11th. The panel, facilitated by Dawn Lissy, President of Empirical Testing, also included spine robotics entrepreneur Mitch Foster, CEO of Mindset Medical and former CEO of Excelsius Surgical, a surgical robotics technology company that was acquired by Globus Medical in 2013. Brian McLaughlin, CEO of Amplify, an additive manufacturing startup specializing in foot and ankle implants, and Chuck Hansford, Director of Advanced Materials Processing at Tecomet, participated in the discussion on additive manufacturing...

Topics: Orthopedics
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2 min read

Meet Our VP of Orthopedics at AAOS

By Sharon O'Reilly on 2/18/19 12:34 PM

Will you be attending AAOS this year? SmartTRAK will be exhibiting (booth #6847) and we’re hoping to schedule a quick meeting to check-in with you and learn how we can better meet your needs. 

We’ll also have several SmartTRAK analysts on-site consulting with customers. Have questions about market numbers or want to know more about the latest technologies on the market? Maybe you have some questions about our latest market recap or where the market is going?

Topics: Orthopedics
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1 min read

Meet SmartTRAK's Freddy Buntoum - Sr. Analyst, Regenerative Medicine

By Sharon O'Reilly on 2/4/19 11:14 AM

Frederique Buntoum (aka Freddy) has joined BioMedGPS as Senior Analyst, Regenerative Medicine, overseeing the Cell Processing, Amniotic Tissue and Joint Fluid modules. Formerly Senior Manager of Market Insights at Bioventus, Freddy has broad experience in sales, marketing and competitive intelligence. Her passion for market research and uncovering the “why” behind industry developments complements SmartTRAK’s team of domain experts and her thoughtful and keen insights and out-of-the-box perspective on market happenings make her a great addition to the SmartTRAK analyst team.

In addition to her role as an analyst, Freddy will also be assisting with consulting projects and product development initiatives – two key areas that will contribute to BioMedGPS growth in 2019.

Freddy will be representing SmartTRAK at the upcoming AAOS meeting. Please Contact us if you would like to set up a time to meet.

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