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SmartTRAK Life Sciences News and Analysis Blog

3 min read

SmartTRAK Launches New Site-of-Care Treatment Tracker for Wound Care Powered by Data Partnership with Intellicure Analytics

By Gabriele Nichols on 5/13/24 3:35 PM

New offering delivers wound care companies with actionable data and analytics on wound care treatments, products and brands by site of care.

IRVINE, Calif., May 13, 2024 /PRNewswire-PRWeb/ -- SmartTRAK, the leading Medtech market and business intelligence solution in Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapies, in partnership with Intellicure Analytics announces the release of SmartTRAK Treatment Tracker, an innovative tool that provides in-depth market data and trending analytics across wound care treatments by site of care. The first offering in the data solutions portfolio is available now and covers the usage of Skin Substitutes in the hospital outpatient department (HOPD).

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2 min read

Surviving Economic Storms: Boost YOUR Success with Better Market Intelligence Solutions

By Linda Bernier on 5/21/23 10:00 PM

Boost YOUR Success with Better Market Intelligence Solutions

In these uncertain times, the Medtech Industry is facing economic challenges, which have resulted in countless layoffs, early retirements and stressful budget cuts. As a result, many departments are left without proper staffing, creating major gaps in subject matter expertise and strategic insights. But times of pressure demand push-back from those determined to come out stronger on the other side, which is why now, more than ever, is the time to double down on your investments in market intelligence solutions and better technology.

Technology is a critical investment that can help companies reduce costs and increase efficiency. According to a recent survey by Gartner, an astounding 40% of CFOs say they plan to increase their IT budgets, even in times of economic uncertainty. Automation is also seen as a deflationary force that can help companies boost productivity and reduce costs while maintaining strong barriers to entry, what Morgan Stanley analysts call “deflation enablers.”

SmartTRAK’s Insights-as-a-Service solution has the potential to drive significant savings while also providing a competitive edge for your growth strategies. Just look at some of the potential results investments in SmartTRAK can provide companies:

  • 20 to 25% increase the productivity of knowledge workers
  • 25 - 35% reduction in time searching and gathering information with a searchable record of knowledge
  • 3.5 – 6.5 hours of increased value-added time per week

But the proof is in the pudding. With the kinds of challenges that Medtech companies are facing today, SmartTRAK offers necessary solutions to help ease the burden of inflation. The SmartTRAK insights platformcombined with our subject matter experts can work as an extension of your market intelligence team, keeping you in-the-know and more productive than ever as you weather the economic storm.

If your organization is grappling with the kinds of budget challenges we mentioned while striving for double-digit growth, allow SmartTRAK to help. With a simple discovery call, our team can demonstrate the value and positive impacts of your company’s market intelligence spend. Using our SmartTRAK ROI Modeling tool, we can uncover invisible productivity and consolidation opportunities that can result in cost savings, greater efficiency and a positive ROI. All you have to do is click the button below to reach out to schedule. Schedule My ROI

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3 min read

Big Data is Dead. This is the Time for SmartTRAK Insights.

By Sharon O'Reilly on 12/12/22 1:53 PM

As the CEO of SmartTRAK, I understand Medtech executives often drown in data and need quick, easy access to market insights from a trusted source. According to a Forbes article Big Data is Dead. Long Live Smart Data, the “more Data-is-Better” era is over, and it is time for Smart Data. And that means a SmartTRAK subscription is more important than ever.

SmartTRAK is the Medtech’s industry first and only “Insights-as-a-Service(IaaS) solution, curating data from hundreds of data sources, including public and commercial databases as well as extensive attendance and coverage of industry conferences. Our team of industry experts and data scientists do the work for our customers, providing actionable intelligence and insights from data that is already cleaned, verified and featurized. Our proprietary data curation methodology powers the SmartTRAK platform, which can be accessed on demand 24x7 across the enterprise.

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3 min read

SmartTRAK Advances Medtech Market Insights Platform - New Wound Care and Orthopedic/Spine Injectables Modules Added

By Gabriele Nichols on 11/8/22 3:30 PM

SmartTRAK, the leading global Medtech business and market insights platform in the Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapy markets, announces the expansion of its solutions portfolio focused on new market coverage for Wound Debridement and Injectables for spinal disc degeneration and osteoarthritis (OA) of the knee.

SmartTRAK is an Insights-as-a-Service platform that equips customers with real-time, accurate market, company and product insights from hundreds of carefully curated data sources. The solution includes rich content provided through a SaaS platform and includes daily updates, tools and dashboards along with direct access to market analysts and expert advisory services.

Wound Debridement, a newly covered segment offered on the SmartTRAK platform, is foundational to wound healing and the success of every advanced wound care product. According to Wound Care market expert and General Manager Gary Delhougne, “our new module will cover the full scope of the debridement market opportunity and will be beneficial to companies directly participating or contemplating entering into the debridement space.” The Wound Debridement module is now widely available to customers.

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5 min read

SmartTRAK Announces New Chief Growth Officer Linda Bernier

By Thomas Wallick on 10/26/22 10:15 AM

SmartTRAK is pleased to announce that Linda Bernier has been named new Chief Growth Officer (CGO). Linda will oversee Sales, Customer Success and Marketing. She will be involved with projects ranging from customer retention and satisfaction, licensing new tools and data sources, new products and strategy, marketing and new messaging, among others. She comes with a depth of experience in the healthcare and SaaS world, having held CEO and Chief Marketing Officer positions during her career

"Linda has great leadership and interpersonal skills (positivity, woo and communication are among her top strengths), and she likes to put ideas into action and get things done (achiever and strategic also in her top 5). Above all, she brings the experience, knowledge and confidence we have needed to successfully make the pivot to becoming a SaaS company with our new SmartTRAK Enterprise offering." SmartTRAK CEO Sharon O'Reilly

Meet Linda Bernier, SmartTRAK's new Chief Growth Officer:

What is your role with SmartTRAK? As Chief Growth Officer, my main objectives are to execute our founder and CEO Sharon O’Reilly’s vision for SmartTRAK and to achieve the company’s full potential as the leading market insights solution for the MedTech industry. In my role, I’ll be working with the sales, marketing and customer success teams to execute key initiatives to profitably grow the company. These initiatives include increasing client engagement, continuing our stellar > 95% retention rate through voice of client, acquiring new clients, elevating the SmartTRAK brand and expanding SmartTRAK’s portfolio of products and services, including the potential entry into new markets.
What do you like about SmartTRAK? When I listen to customers, they consistently say SmartTRAK is their trusted source for

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2 min read

SmartTRAK Hosts "The State of the Spine Market" Webinar

By Thomas Wallick on 9/13/21 9:49 AM

Register now for SmartTRAK's "The State of the Spine Market" webinar to be held on Wednesday, September 22, 2021 at 1:00 pm ET. Learn from SmartTRAK's General Manager of Spine, Julianne Burns, about the latest trends in the Spine market and how COVID-19 continues to impact the market. 

  • A Look Back: How COVID Impacted the Spine Market in Q1 & Q2
  • Q3 and Beyond: Dealing with Delta and More
  • Market Drivers & Trends
  • Q&A

Registration is free but limited. Sign up now to reserve your spot!

Julianne Burns, Smarttrak's General Manager, Spine, has 15+ years' experience in consulting, market development and marketing in the spine industry, including 7+ years at Medtronic Spinal & Biologics.

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2 min read

SmartTRAK Announces Innovations Ahead!

By Lindsey Wolejko on 8/27/21 9:18 AM

Easily accessible from your computer, tablet or smartphone, SmartTRAK is the most comprehensive business intelligence platform for the MedTech industry. SmartTRAK's real-time data allows everyone in your organization to tap into the same data to drive strategic consistency and increase collaboration across your enterprise. Need help with your roadmap? Watch the video below to learn how SmartTRAK can help.

Planning to go to AAOS? Meet with us in San Diego to learn more about what's coming down the road, including:

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