SmartTRAK, the leading provider of actionable market intelligence for orthopedic companies, and Foot Innovate, the premier platform for Foot & Ankle (F&A) surgeon education and clinical insights, are excited to announce a strategic co-marketing partnership. This collaboration brings together two industry leaders to launch a cutting-edge F&A market research solution that fuses robust analytics with real-world surgeon experience.
The joint offering blends SmartTRAK’s trusted data expertise with Foot Innovate’s deep network of engaged surgeons to deliver a comprehensive, clinically relevant view of the F&A landscape. Designed to support more confident and informed decision-making, these proprietary reports will be available as standalone products or as an extension of the SmartTRAK platform.
“We’re thrilled to collaborate with Foot Innovate on this unique initiative,” said Elise Wolf, VP & GM of Orthopedics and Enabling Tech at SmartTRAK. “Together, we’re helping customers access deeper, more actionable insights that align data with what’s actually happening in the OR.”
“This partnership reflects a shared commitment to innovation and customer success,” added Bryan Den Hartog, MD, Co-Founder of Foot Innovate. “Together, we’re helping organizations gain a clearer understanding of our subspecialty by bridging data with clinical perspective.”
As part of the initiative, SmartTRAK and Foot Innovate will co-develop market intelligence solutions and deliver targeted, surgeon-focused content tailored to the needs of the F&A community.
For more information, visit SmartTRAK.com or FootInnovate.com.
About SmartTRAK
SmartTRAK is the leading global Insights-as-a-Service (IaaS) platform for the MedTech industry, delivering real-time data and expert analysis across Orthopedics, Wound Care, Regenerative Medicine, and Neuro Therapy. Trusted by top medical device companies, SmartTRAK turns complex data into actionable insights via intuitive dashboards, proprietary analytics, and direct access to industry experts.
About Foot Innovate
Foot Innovate is a leading online education platform developed by surgeons to meet the educational needs of their peers. As the premier resource for Foot and Ankle education, Foot Innovate offers access to the latest surgical techniques, treatment protocols, and medical device advancements through its members, contributors, and corporate partners. Our mission is to support healthcare professionals worldwide in advancing their clinical expertise.
Media Contact:
Beverly Williams
Director of Client Services
bwilliams@footinnovate.com
Foot Innovate
(334) 649-9555
www.FOOTinnovate.com
Gabriele Nichols
Director of Marketing
gabriele.nichols@smarttrak.com
SmartTRAK
