SmartTRAK’s new global procedure and brand share analytics tools for the hip and knee markets transform MedTech market intelligence with faster, smarter insights

SmartTRAK, the leading MedTech market intelligence platform in Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapies, is revolutionizing strategic decision-making with the launch of new US and global procedure tools, brand share analytic, and price estimation tools. Designed to save time and reduce reliance on costly, complex datasets, these tools deliver unparalleled speed and depth of market insights for MedTech companies.

Empowering the Hip and Knee Markets with SmartTRAK’s Brand Tracker

Now available for the hip and knee markets, SmartTRAK’s Brand Tracker offers a powerful suite of analytics tools, including dynamic charts, growth analyses, and detailed breakdowns of product and company brand share. Updated quarterly, Brand Tracker highlights five years of trends covering product mix, average price, and market share by facility type. Upcoming expansions will include Interventional Spine and other orthopedic markets in the coming year.

Global Reach with OUS Procedure Tracker

For customers operating internationally, SmartTRAK introduces the OUS Procedure Tracker powered by Quomeda, featuring ...

New SaaS technology offering delivers competitive advantage in rapidly changing Ambulatory Surgery Center market.

SmartTRAK, the leading global Medtech business and market software intelligence solution in the Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapy markets, announces the release of enhanced software products and strategic reports available for purchase in Q4 to help clients position themselves for growth in 2024 and beyond.

Do you love working with a dynamic, experienced team of marketing and sales professionals? Are you looking for a position that leverages your industry knowledge and marketing skills in new ways? Do you thrive in a start-up like atmosphere with plans for exponential growth? If you are a current or former marketing professional who has worked within the Life Sciences (especially medical device) industry, we would love to talk with you.

SmartTRAK is the leading strategic advisory and healthcare analytics provider in the orthopedic, wound care, neuro therapies and regenerative medicine markets. Our customers — which include most of the largest global orthopedic and wound care companies -- rely on our “insights-as-a-service” platform for their market research and business intelligence. We are expanding our team by seeking an experienced marketing associate to drive a variety of key marketing initiatives. This person will be responsible for coordinating with the Marketing, Sales and Customer Success teams to increase awareness of SmartTRAK, including through social media, email, website, paid advertising and events.

We’re looking for a conscientious, team-player, who can thrive in a fast-paced entrepreneurial/small business environment. Our candidate is comfortable working remotely and is both collaborative and self-driven. They must have excellent written and verbal communication skills and be able to utilize a variety of marketing tools. Click the button below to learn more and apply.

SmartTRAK, the leading global Medtech business and market insights platform in the Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapy markets, announces the expansion of its solutions portfolio focused on new market coverage for Wound Debridement and Injectables for spinal disc degeneration and osteoarthritis (OA) of the knee.

SmartTRAK is an Insights-as-a-Service platform that equips customers with real-time, accurate market, company and product insights from hundreds of carefully curated data sources. The solution includes rich content provided through a SaaS platform and includes daily updates, tools and dashboards along with direct access to market analysts and expert advisory services.

Wound Debridement, a newly covered segment offered on the SmartTRAK platform, is foundational to wound healing and the success of every advanced wound care product. According to Wound Care market expert and General Manager Gary Delhougne, “our new module will cover the full scope of the debridement market opportunity and will be beneficial to companies directly participating or contemplating entering into the debridement space.” The Wound Debridement module is now widely available to customers.

As a tumultuous year comes to a finish, the orthopedic industry prepares to gather one last time and close out the year. The Orthopedic Summit once again comes to the Bellagio in Las Vegas, Nevada to bring together the top names in the industry. SmartTRAK will be attending OSET 2021 from December the 11th through the 14th. We've put together an overview of recent Orthopedic news highlights to get you up to speed before the meeting. If you'd like to meet with us in person, please reach out.

The following is just a small sampling of recent Orthopedics related news and updates from around the world compiled, reviewed and posted in real time every day by the expert analysts at SmartTRAK.

Markets:

• Needham Ortho Surgeon Expert Call Highlights
  During a call co-hosted by Needham, Hip and Knee surgeon Dr. Richard Berkowitz of Tamrac, FL, noted COVID accelerated the shift of recon procedures to the outpt setting w/ ~10-20% of his procedures outpt to increase to ~40-50% over the next few yrs. Needham Ortho Expert Call
  
  
• Knee Market Leaders See Share Gains in Q321
  According to SmartTRAK Financial Dashboard, US knee replacement implant market leader Zimmer Biomet* saw improved market share sequentially in Q321 compared to Q221. Stryker* also experienced an increase in share compared to Q221.
  
  
• OTA 2021 Updates
  

  DePuy Synthes* showcased their long awaited 3.5/4.5 VA-LCP Periprosthetic Femur Plate*. According to SmartTRAK discussions, the periprosthetic plate spans the femur and is currently in limited launch w/ ~50 sets in the field and full set rollout to commence next year.