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SmartTRAK Life Sciences News and Analysis Blog

Gabriele Nichols

10+ years’ experience in social media and online marketing in the Medical Device and Animal Healthcare industries. Experience in both healthcare professional and consumer marketing.

Recent Posts

3 min read

SmartTRAK Launches New Site-of-Care Treatment Tracker for Wound Care Powered by Data Partnership with Intellicure Analytics

By Gabriele Nichols on 5/13/24 3:35 PM

New offering delivers wound care companies with actionable data and analytics on wound care treatments, products and brands by site of care.

IRVINE, Calif., May 13, 2024 /PRNewswire-PRWeb/ -- SmartTRAK, the leading Medtech market and business intelligence solution in Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapies, in partnership with Intellicure Analytics announces the release of SmartTRAK Treatment Tracker, an innovative tool that provides in-depth market data and trending analytics across wound care treatments by site of care. The first offering in the data solutions portfolio is available now and covers the usage of Skin Substitutes in the hospital outpatient department (HOPD).

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4 min read

SmartTRAK Announces Software Advancements & Launches Insights Reports for Emerging Orthopedic/Spine and Wound Medtech Markets

By Gabriele Nichols on 10/18/23 10:15 AM

New SaaS technology offering delivers competitive advantage in rapidly changing Ambulatory Surgery Center market.

SmartTRAK, the leading global Medtech business and market software intelligence solution in the Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapy markets, announces the release of enhanced software products and strategic reports available for purchase in Q4 to help clients position themselves for growth in 2024 and beyond.

Powered by industry experts and data analysts, SmartTRAK's Insights-as-a-Service platform is the Medtech industry's only "all-in-one" solution that delivers market insights and business intelligence via an intuitive SaaS platform. Designed to reduce the redundancies in market research, SmartTRAK compiles and curates insights from hundreds of disparate information sources into its highly valued SmartTRAK Daily Updates, comprehensive market overviews and simple-to-use tools and dashboards for market, product and financial analysis.

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2 min read

SmartTRAK is Seeking a Medtech Marketing Coordinator

By Gabriele Nichols on 2/17/23 10:26 AM

Do you love working with a dynamic, experienced team of marketing and sales professionals? Are you looking for a position that leverages your industry knowledge and marketing skills in new ways? Do you thrive in a start-up like atmosphere with plans for exponential growth? If you are a current or former marketing professional who has worked within the Life Sciences (especially medical device) industry, we would love to talk with you.

SmartTRAK is the leading strategic advisory and healthcare analytics provider in the orthopedic, wound care, neuro therapies and regenerative medicine markets. Our customers — which include most of the largest global orthopedic and wound care companies -- rely on our “insights-as-a-service” platform for their market research and business intelligence. We are expanding our team by seeking an experienced marketing associate to drive a variety of key marketing initiatives. This person will be responsible for coordinating with the Marketing, Sales and Customer Success teams to increase awareness of SmartTRAK, including through social media, email, website, paid advertising and events.

We’re looking for a conscientious, team-player, who can thrive in a fast-paced entrepreneurial/small business environment. Our candidate is comfortable working remotely and is both collaborative and self-driven. They must have excellent written and verbal communication skills and be able to utilize a variety of marketing tools. Click the button below to learn more and apply.

Learn More and Apply

Topics: Medtech
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3 min read

SmartTRAK Advances Medtech Market Insights Platform - New Wound Care and Orthopedic/Spine Injectables Modules Added

By Gabriele Nichols on 11/8/22 3:30 PM

SmartTRAK, the leading global Medtech business and market insights platform in the Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapy markets, announces the expansion of its solutions portfolio focused on new market coverage for Wound Debridement and Injectables for spinal disc degeneration and osteoarthritis (OA) of the knee.

SmartTRAK is an Insights-as-a-Service platform that equips customers with real-time, accurate market, company and product insights from hundreds of carefully curated data sources. The solution includes rich content provided through a SaaS platform and includes daily updates, tools and dashboards along with direct access to market analysts and expert advisory services.

Wound Debridement, a newly covered segment offered on the SmartTRAK platform, is foundational to wound healing and the success of every advanced wound care product. According to Wound Care market expert and General Manager Gary Delhougne, “our new module will cover the full scope of the debridement market opportunity and will be beneficial to companies directly participating or contemplating entering into the debridement space.” The Wound Debridement module is now widely available to customers.

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8 min read

Recent Ortho News & Developments: OSET 2021 Know Before You Go

By Gabriele Nichols on 12/7/21 9:00 AM

As a tumultuous year comes to a finish, the orthopedic industry prepares to gather one last time and close out the year. The Orthopedic Summit once again comes to the Bellagio in Las Vegas, Nevada to bring together the top names in the industry. SmartTRAK will be attending OSET 2021 from December the 11th through the 14th. We've put together an overview of recent Orthopedic news highlights to get you up to speed before the meeting. If you'd like to meet with us in person, please reach out.

The following is just a small sampling of recent Orthopedics related news and updates from around the world compiled, reviewed and posted in real time every day by the expert analysts at SmartTRAK.


  • Needham Ortho Surgeon Expert Call Highlights
    During a call co-hosted by Needham, Hip and Knee surgeon Dr. Richard Berkowitz of Tamrac, FL, noted COVID accelerated the shift of recon procedures to the outpt setting w/ ~10-20% of his procedures outpt to increase to ~40-50% over the next few yrs. Needham Ortho Expert Call

  • Knee Market Leaders See Share Gains in Q321
    According to SmartTRAK Financial Dashboard, US knee replacement implant market leader Zimmer Biomet* saw improved market share sequentially in Q321 compared to Q221. Stryker* also experienced an increase in share compared to Q221.

  • OTA 2021 Updates

    DePuy Synthes* showcased their long awaited 3.5/4.5 VA-LCP Periprosthetic Femur Plate*. According to SmartTRAK discussions, the periprosthetic plate spans the femur and is currently in limited launch w/ ~50 sets in the field and full set rollout to commence next year.

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Topics: Wound Care
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