SmartTRAK Life Sciences News and Analysis Blog

2 min read

Economics and the Shift to ASCs: SmartTRAK at AAHKS 2022

By Lisa Mahan on 11/29/22 9:30 AM

Highlighting the economic conversation at AAHKS 2022 changing the landscape of joint replacement

At the American Association of Hip and Knee Surgeons (AAHKS) 2022 Annual Meeting in Dallas, SmartTRAK identified economics as a leading conversation theme under the guise of other topics. AAHKS 2022 itself was not immune to rising economic pressures as many clinicians were rumored to have backed out of attending the meeting and several exhibiting companies scaled down their participation as well. Surgeons not only attended sessions to enhance their clinical knowledge, but they also discussed facing the challenges of reduced reimbursement. In the exhibit hall, Companies featured products and technologies seemingly geared towards the shift of hip and knee replacement procedures to the more cost-conscious ambulatory surgery center (ASC) setting.

Among the many topics covered in detail in the complete article, which can be downloaded here, are:

  • Economic Pressures
  • Reimbursement Challenges 
  • The Decline of CMS Physician Primary Hip Replacement Reimbursement
  • Manufacturers Targeting ASCs, including:
    • Smith& Nephew
    • ConFormMIS
    • Exactech
    • Maxx Medical
    • DePuy Synthes
Continue Reading
2 min read

Key Trends in Enabling Technology for Spine: NASS 2022

By Elise Wolf on 11/28/22 10:18 AM

For the first time in recent years, robotics was not a main headline in the academic program at NASS 2022, but SmartTRAK notes that the exhibit floor was buzzing with exciting new developments in enabling technology.

Although there were limited program sessions focused solely on enabling technology at NASS 2022, the floor was abuzz with digital solutions, including recently launched and upcoming products. Based on conversations with NASS exhibitors, SmartTRAK identified key trends in the market for spine enabling technology including new spine robotic systems, augmented reality (AR) platforms and compact navigation solutions, as well as advances in surgical planning and unveiling of digital ecosystems. These innovations will help drive double-digit growth in the US market for Spine Enabling Technologies.

Among the many topics covered in detail in the complete article, which can be downloaded here, are:

  • Beyond Robotics: Leveraging Data and Ecosystems
  • Battle Bots: New Spine Robots on Display
  • Augmented Reality Positioned to Target ASCs
  • Small-Footprint Platforms and Disposable Spinal Navigation
  • Problem-Solving Differentiated Technology
Continue Reading
2 min read

Currency Movements Overshadow Underlying Business Growth in 2022

By Lennart Stadler on 11/22/22 9:30 AM

SmartTRAK looks at recent currency fluctuations and the impact on company performance and underlying growth in 2022

Ask CEOs what their top priority is and a vast majority will answer: “Grow top-line revenue.” Not only that, but they also want to grow faster than their peers, taking market shares. But how do you determine if one company is performing better than the other when company reporting includes varying currency rates and geographies? In this article, SmartTRAK discusses different types of financial reporting, compares the recent impact of currency movement on companies competing in the Advanced Wound Care (AWC) Market and reviews the best metric for assessing company performance and underlying growth across companies.

Among the many topics covered in detail in this fascinating article, which can be downloaded in its entirety here, are:

  • Financial Reporting: Comparing Apples to Apples
  • Currency Impact on Reported Growth
  • Q222 Growth Details for Key Wound Companies
  • Currency Impact per Quarter in % by Key Wound Companies
  • Currency Impact Over Time
  • Organic Growth Over Time
Continue Reading
1 min read

Trends and Advancements in Foot & Ankle: AOFAS 2022

By Natasha Weeks on 11/17/22 9:38 AM

SmartTRAK highlights new products and Company strategies to penetrate the Foot & Ankle space at AOFAS 2022

SmartTRAK identified several key themes and takeaways from the American Orthopaedic Foot & Ankle Society (AOFAS) 2022 meeting held recently in Quebec City, Canada. Manufacturers showcased product introductions with a continued focus on hallux valgus solutions and are investing in solutions beyond implants to differentiate themselves and gain share in the US Foot & Ankle Market.

Among the many topics covered in detail in the complete article, which can be downloaded here, are:

  • Small, Niche Players Attempt to Gain Share
    • Globus Fills Out Trauma and Extremities Product Portfolios
    • Enovis Showcases New Products and Gains Traction in F&A Space
  • Direct-To-Consumer Marketing Drives Growth in Hallux Valgus Market
    • Treace Medical Outpaces Others
    • Medartis Showcases New Products
    • JNJ/DePuy/Synthes' Acquisition
    • Paragon28 Focuses on the MIS Segment

To download the complete "AOFAS 2022: Trends and Advancements in Foot & Ankle" article by SmartTRAK's Natasha Weeks, Sr. Analyst, Trauma & Extremities, just click the button below.Download the AOFAS 2022 Article

Continue Reading
2 min read

Trends and Advancements in Trauma: OTA 2022

By Natasha Weeks on 11/14/22 11:34 AM

SmartTRAK highlights the latest trends and innovations at OTA 2022, with a focus on deformity correction and limb lengthening.

Our expert analysts focus in on the latest advancements, key trends and takeaways from the Orthopedic Trauma Association (OTA) meeting in Tampa, Florida held October 12–15, 2022. Major trauma manufacturers showcased innovation through new product introductions.

Stepping Outside of Internal Fixation

In the market for ring fixation devices, companies have been innovating beyond static frames and are developing dynamic, computer-assisted hexapod frames to treat bone fractures and deformity corrections. One of the challenges with hexapod frames is that they require manual strut adjustments, a process that is prone to patient and clinician error and can require up to 20 manual adjustments per day—a definite burden on the patient and caregiver ...

Download the complete "Key Trends & Advancements in Trauma" Article

Continue Reading
2 min read

Orthobio & Regen Medicine Highlights from the ICRS 16th World Congress - Berlin 2022

By Freddy Buntoum on 11/11/22 9:42 AM

Highlighting the latest research, technology developments and innovations taking place in orthobiologics and regenerative medicine at ICRS 2022

This year the International Cartilage Regenerative & Joint Preservation Society (ICRS) hosted its 16th World Congress in Berlin, Germany, and SmartTRAK covered it. This was the Society’s first in-person meeting since October 2019, and without a doubt, a very exciting moment for ICRS, its members and all who attended the event. For four days, industry stakeholders from around the world converged in Berlin to learn and hear about the latest research, technology developments and innovations taking place in orthobiologics and regenerative medicine. In this article, SmartTRAK gives a recap of some of the main topics presented during the meeting.

Among the many fascinating topics covered in the complete article, which can be downloaded here, are:

  • The Role of Extracellular Vesicles 
  • Use of Minced Cartilage
  • Autologous, Matrix-induced Chondrogenesis 
  • Feasibility of Gene Therapy
  • Other Therapies of Tomorrow
Continue Reading
3 min read

SmartTRAK Advances Medtech Market Insights Platform - New Wound Care and Orthopedic/Spine Injectables Modules Added

By Gabriele Nichols on 11/8/22 3:30 PM

SmartTRAK, the leading global Medtech business and market insights platform in the Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapy markets, announces the expansion of its solutions portfolio focused on new market coverage for Wound Debridement and Injectables for spinal disc degeneration and osteoarthritis (OA) of the knee.

SmartTRAK is an Insights-as-a-Service platform that equips customers with real-time, accurate market, company and product insights from hundreds of carefully curated data sources. The solution includes rich content provided through a SaaS platform and includes daily updates, tools and dashboards along with direct access to market analysts and expert advisory services.

Wound Debridement, a newly covered segment offered on the SmartTRAK platform, is foundational to wound healing and the success of every advanced wound care product. According to Wound Care market expert and General Manager Gary Delhougne, “our new module will cover the full scope of the debridement market opportunity and will be beneficial to companies directly participating or contemplating entering into the debridement space.” The Wound Debridement module is now widely available to customers.

Continue Reading
3 min read

Digital Solutions in the Wound Care Arena: An Interview w/ Sofia Heddson Fransén

By Anikó Szekér on 11/8/22 9:00 AM

Sofia Heddson Fransén, Essity’s Global Solution Owner, Intelligent Medical Solutions discusses the Company’s recent digital app launch as well as current and future trends in the digital field in an interview with SmartTRAK at SAWC Fall 2022.

Digital healthcare plays an increasingly important role in healthcare today. In the face of global concerns related to epidemics and pandemics, high costs and the effects of staff shortages, digital health-related technology continues to grow in importance and evolve. A broad scope of stakeholders are involved in the digital health field, including patients, practitioners, application developers and medical device manufacturers and distributors.

To find out more about Essity and the Company’s initiatives around digital solutions in wound care, click the video below to listen to the interview in which Sofia Heddson Fransén, Essity’s Global Solution Owner, Intelligent Medical Solutions, discusses the Company’s recent digital app launch and what the current and future trends in the digital field (05.33 min) are. A link to download the complete interview transcript is also provided below.

Continue Reading
2 min read

Meet Sara Cooley - Relationship Manager, Customer Success

By Thomas Wallick on 11/4/22 1:44 PM

We are pleased to announce that Sara Cooley has joined the team at SmartTRAK as Relationship Manager, Customer Success. Sara has 5+ years of experience in Account Management and Sales in the medical device industry with a concentration in Orthopedics, Neurosurgery, and ENT. Her prior roles were with Kairos Surgical, an Arthrex Distributor, and American Surgical Company.

Meet Sara Cooley:

What is your role with SmartTRAK? Relationship Manager, Customer Success.

What do you like about SmartTRAK? I love that Smarttrak is helping to create an innovative industry by giving companies the information they need to make smart, strategic decisions based on industry trends.

Continue Reading
2 min read

NASS 2022: Emerging Markets and Trends in Spine

By Courtney Sheedy on 11/3/22 9:30 AM

SmartTRAK identified several trends at NASS 2022 that have the potential to improve patient care and drive advancement in the spine market, including the shift of fusion procedures to the ASC setting, a potential tipping point for the adoption of endoscopic spine care, and emerging innovations within the interbody space.

At the North American Spine Society (NASS) 2022 Annual Meeting in Chicago, SmartTRAK witnessed a revival in energy that has been absent in recent years due to COVID-19, healthcare disruption and industry M&A integration. Exhibitors had the opportunity to teach attendees about new technology in a multitude of ways – a new live surgical theater was proudly projected throughout the exhibit hall and most companies were equally inviting to conversations about macro technology developments. Though SmartTRAK has seen so much innovation in spine over the recent several years, which of these advancements will truly lead to improved patient care? SmartTRAK identified several trends at NASS 2022 that have the potential to improve patient care and drive growth in the spine market over the coming two-to-five years. These include the shift of procedures from the hospital to outpatient and ambulatory surgery center (ASC) settings, increased adoption and adaptation within surgical approaches and the introduction of custom interbody implants, and many others.

Among the many topics covered in detail in this article are:

Continue Reading

    Follow Us on Social Media

    Recent Articles