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SmartTRAK Life Sciences News and Analysis Blog

Thomas Wallick

30+ years’ experience in Consumer and Life Sciences Industry marketing including Orthopedics and Cardiology.

Recent Posts

3 min read

Meet The Expert: Neil Beals - Senior Analyst, Spine & Spine Biologics

By Thomas Wallick on 2/6/23 3:05 PM

We are pleased to announce that Neil Beals has joined the team at SmartTRAK as our new Senior Analyst, Spine and Spine Biologics. Neil has 30+ years’ experience working in leadership roles in R&D, technology management, marketing and market development, with extensive responsibilities in identifying, developing, and commercializing new technologies. His experience includes executive management positions at Smith & Nephew, Medtronic Spine & Biologics, Ellipse Technologies and Nuvasive Specialized Orthopedics along with consulting with innovative medical device start-ups.

Meet Neil Beals:

What is your role with SmartTRAK? I am a Senior Analyst for Spine and Spine Biologics.

What do you like about SmartTRAK? I like the fact that SmartTRAK is the leader in market intelligence for the highly competitive life sciences industry.  I also like that SmartTRAK provides a unique resource for a wide range of stakeholders.  The SmartTRAK team has tremendous industry-related experience and works collaboratively in pursuing opportunities, addressing challenges and responding to its subscribers.

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5 min read

SmartTRAK's Top 10 Blog Posts of 2022

By Thomas Wallick on 2/2/23 9:00 AM

As the COVID-19 epidemic waned and companies got back to business as usual, SmartTRAK continued to keep you informed of everything that transpired in the MedTech industry in 2022. Here are SmartTRAK's Top 10 blog posts of the past year that garnered the most attention from you and your colleagues, plus 4 bonus posts, because at SmartTRAK we always strive to deliver more than what's expected!

As the leading provider of real-time market data and analysis for the orthopedic, wound, regenerative medicine and neuro therapies markets, SmartTRAK is uniquely suited to make you the expert on all the latest developments. Our knowledgeable analysts covered a lot of ground, everything from breaking medical device event coverage to interviews with some of the industry's top thought leaders.

Medtronic: The Future of Neuromodulation in 2022 and Beyond
by Anne Staylor

Dave Anderson, Medtronic’s President Neuromodulation, and Charlie Covert, Vice President and General Manager of Pain Therapies, discuss the Company, the pandemic and the future of neuromodulation in a wide-ranging interview with SmartTRAK.

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2 min read

Neuromodulation Trends: SmartTRAK at NANS 2023

By Thomas Wallick on 1/10/23 9:00 AM

SmartTRAK takes a look back at Neuromodulation Trends in 2022 and looks forward to reporting on emerging trends at NANS 2023

Anne Staylor, SmartTRAK's Executive Editor VP & GM, Neuro Therapies, will again be attending and reporting on the North American Neuromodulation Society Annual Meeting (NANS), this year being held in Las Vegas, January 12-15th. If you would like to meet with Anne while at NANS, just click here.

Last year, Anne published a prescient article from the NANS 25th Annual Meeting titled "Neuromodulation Trends in 2022 and Beyond" in which she identified key trends from the meeting in Orlando and provided an outlook of what’s on the horizon for neuromodulation. This included trends in research and technology that will help shape the markets for spinal cord stimulation (SCS), deep brain stimulation (DBS) and peripheral nerve stimulation (PNS), advances in closed-loop therapies, improving care through digital solutions and driving growth through expanding indications.

To download and read the complete "Neuromodulation Trends in 2022 and Beyond" article, just click here.  

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2 min read

Meet Sara Cooley - Relationship Manager, Customer Success

By Thomas Wallick on 11/4/22 1:44 PM

We are pleased to announce that Sara Cooley has joined the team at SmartTRAK as Relationship Manager, Customer Success. Sara has 5+ years of experience in Account Management and Sales in the medical device industry with a concentration in Orthopedics, Neurosurgery, and ENT. Her prior roles were with Kairos Surgical, an Arthrex Distributor, and American Surgical Company.

Meet Sara Cooley:

What is your role with SmartTRAK? Relationship Manager, Customer Success.

What do you like about SmartTRAK? I love that Smarttrak is helping to create an innovative industry by giving companies the information they need to make smart, strategic decisions based on industry trends.

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5 min read

SmartTRAK Announces New Chief Growth Officer Linda Bernier

By Thomas Wallick on 10/26/22 10:15 AM

SmartTRAK is pleased to announce that Linda Bernier has been named new Chief Growth Officer (CGO). Linda will oversee Sales, Customer Success and Marketing. She will be involved with projects ranging from customer retention and satisfaction, licensing new tools and data sources, new products and strategy, marketing and new messaging, among others. She comes with a depth of experience in the healthcare and SaaS world, having held CEO and Chief Marketing Officer positions during her career

"Linda has great leadership and interpersonal skills (positivity, woo and communication are among her top strengths), and she likes to put ideas into action and get things done (achiever and strategic also in her top 5). Above all, she brings the experience, knowledge and confidence we have needed to successfully make the pivot to becoming a SaaS company with our new SmartTRAK Enterprise offering." SmartTRAK CEO Sharon O'Reilly

Meet Linda Bernier, SmartTRAK's new Chief Growth Officer:

What is your role with SmartTRAK? As Chief Growth Officer, my main objectives are to execute our founder and CEO Sharon O’Reilly’s vision for SmartTRAK and to achieve the company’s full potential as the leading market insights solution for the MedTech industry. In my role, I’ll be working with the sales, marketing and customer success teams to execute key initiatives to profitably grow the company. These initiatives include increasing client engagement, continuing our stellar > 95% retention rate through voice of client, acquiring new clients, elevating the SmartTRAK brand and expanding SmartTRAK’s portfolio of products and services, including the potential entry into new markets.
 
What do you like about SmartTRAK? When I listen to customers, they consistently say SmartTRAK is their trusted source for

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5 min read

SmartTRAK Announces New VP of Sales, Joe Mish

By Thomas Wallick on 9/26/22 10:13 AM

SmartTRAK is pleased to announce that Joe Mish has been named new VP of Sales and will lead our commercial team. Before joining SmartTRAK two years ago, originally as Director of Sales, Joe had 10+ years experience in medical device sales, with a concentration on Joint Replacement and Spine & Robotic Technologies. Joe sold and implemented analytic software to manage value-based care and bundled payment, working with Stryker, LDR/ZimmerBiomet and Stryker Performance Solutions.

"I couldn't be more pleased to have a true professional with data analytics/IT/SaaS plus medical device background like Joe in this position. I think you will agree that he is the right person to bring SmartTRAK to the next level." - SmartTRAK CEO Sharon O'Reilly

Meet Joe Mish, SmartTRAK's new VP of Sales: 

What do you like about SmartTRAK? I truly love the value we bring to our customers. With the world being so volatile and medical device markets still being disrupted in so many ways, we offer clients a predictable way to stay ahead of their competition. This is extremely rare. There is no better feeling than standing behind a company and product that you really believe in…we are focused and committed to building long term relationships and strategic partnerships with our customers, and it shows.

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10 min read

What's New in Computer-Assisted Surgery

By Thomas Wallick on 8/30/22 9:39 AM

The first half of 2022 has delivered both positive and negative developments for the Computer-Assisted Surgery industry. Supply chain issues and surges of COVID-19 infections have continued to have significant impacts on revenues. At the same time, enabling tech product launches proceed at a rapid pace, with some robotic procedures accelerating. The following is a sample of recent CAS news and developments from around the world, compiled by the expert analysts at SmartTRAK.

We constantly monitor the worldwide MedTech industry, sifting through the noise to present to our subscribers the most relevant international news, trends, new products, patents, financial data and competitor developments in the global Life Sciences industry. If you'd like to receive these expert insights daily, Contact Us to learn more.

New Products:

  • Globus*

    GMED announced completion of the first clinical cases using Excelsius3D w/ the ExcelsiusGPS platform. The surgeries were completed at MedStar Union Memorial Hospital in MD, Northwest Specialty Hospital in ID & NYU Langone Health in NY.

  • SPNE touted the Q122 limited commercial launch of FLASH Navigation Lumbar Facet Fusion, which facilitates delivery of OsteoStrand Plus DBM Fiber pellets in spine MIS procedures. It is SPNE’s first procedural solution w/ integrated 7D technology. SPNE Q122 Earnings Press Release

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2 min read

SmartTRAK Tip: How to Discover Gaps in your Company's Portfolio

By Thomas Wallick on 7/18/22 9:30 AM

Imagine if you could…
  • See gaps in your product portfolio vs your competitors’ 
  • Discover your next acquisition candidate
  • Find a distribution partner

…in just a few clicks!

BE THE EXPERT who fills in the gaps in your company's portfolio! Read on to view a "How To" video and learn how to outperform your peers and competitors by saving yourself HOURS of research with just ONE search.

That’s the power of SmartTRAK!

For example…

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2 min read

Meet with SmartTRAK at ISASS 2022

By Thomas Wallick on 5/25/22 10:03 AM

The SmartTRAK team will be attending the upcoming International Society for the Advancement of Spine Surgery (ISASS) in The Bahamas and we would love to schedule some time to meet. We are particularly excited about this year’s conference program and speakers.

Our team of expert analysts have their finger on the pulse on the spine industry trends, news, financial data and competitor developments. We would like to meet to hear your perspectives and views and discuss how SmartTRAK can help you make more informed strategic business decisions.

Watch the video below to meet Courtney Sheedy, SmartTRAK's GM, Spine


Meet Us at ISASS

Build an Enterprise of Experts, so your
Company can build the next big thing.

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9 min read

SAWC Know Before You Go: Wound Care News and Updates

By Thomas Wallick on 4/4/22 10:46 AM

In just a few days, the first SAWC Spring meeting since the start of the pandemic is set to begin. SmartTRAK has been tracking all the developments in the Wound Care market as the world changes, including how the market has responded to unprecedented times, what new therapies and treatments are being produced and when things might return to a “new normal. The following is a small sampling of SmartTRAK’s Wound Care news updates from the past week to help get you ready for the conference and Be the Expert who makes a difference in the industry.
 
Our SmartTRAK analysts have been compiling, reviewing and posting daily breaking news and developments from the global Wound Care industry. If you’d like to discuss some of these insights, you can also meet up with us at SAWC. Even if you’re not attending, you can sign up for 30 days of Free SmartTRAK Updates and a 15-minute Crash Course.
 

New Products:

  • Cardinal Health* 

    Cardinal Health announced the launch of the first surgical incise drape using Chlorhexidine Gluconate (CHG). The drape features Avery Dennison's patented BeneHold CHG adhesive technology, which helps reduce the risk of surgical site contamination w/ organisms associated w/ SSIs.

  • Coloplast is gradually launching Alprep Pad in select markets. Now available in the UK, Australia and New Zeeland. Alprep Pad is a foam for mechanical cleansing and debridement of wounds.

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