New partnership helps clients find and engage with physicians to accelerate product adoption and complements SmartTRAK’s expert market insights

SmartTRAK, the leading global Medtech business and market software intelligence solution in the Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapy markets, announces a strategic partnership with Alpha Sophia, a leading Medtech commercial intelligence platform, to help clients quickly identify sales opportunities and position for growth in a highly competitive market.

As the trusted source for market intelligence, SmartTRAK now offers Alpha Sophia’s sales targeting capabilities on its real-time SaaS platform, creating a “one stop shop” for customers in need of actionable sales data plus market insights for strategic decision-making. The Alpha Sophia platform is an intuitive tool that enables commercial leaders to easily identify target physicians by region, site of care, specialization, procedure volume, social media presence and more. Comprehensive profiles of practitioners and organizations put unique insights at the fingertips of marketing and sales teams, enabling them to develop personalized engagement approaches.

Customers who access Alpha Sophia’s sales targeting solution through SmartTRAK’s platform will experience all the benefits of a comprehensive market insights solution, including

Artificial Intelligence (AI) is transforming the medical device industry in myriad ways including enhanced diagnostics and imaging tools, more precise and consistent robotics and personalized medicine for improved patient care, and more. Where AI can also make a significant impact is in big data and predictive analytics by reducing staff administration, increasing efficiency and avoiding drowning in volumes of disparate data. But relying on AI alone for data and analytics has its pitfalls, especially when hallucinations occur resulting in flawed results and inaccurate predictions. That’s why having human experts behind the AI is critically important.

In this episode of DeviceTalks AI Podcast, Joe Mish, VP of Sales for SmartTRAK,  summarizes how SmartTRAK leverages AI tools alongside expert analysts to offer device customers one trusted source for market intelligence.  Joe discusses how Medtech customers rely on the unique, combined power of SmartTRAK’s Insights-as-a-Service platform and market and data experts to more quickly make strategic decisions around new product innovations and market expansions. With over a decade's worth of data and collective intelligence in the system, the predictive capabilities of AI and the power of non-hallucinating human insights, SmartTRAK might just be the “holy grail” solution. Just click the video below to listen in to learn more! 

A link to download the complete interview transcript is provided below.

0:00:00 Kayleen Brown: Hi everyone, I’m Kayleen Brown of DeviceTalks. Some exciting news to start. Our first four episodes of AI Meets Life Sci has more than 8500 plays. We’re so grateful that you’re interested in how AI is affecting our industry as much as I am. And as you probably noticed, we took a short break and we did that to speak to our audience in order to better understand how we can evolve that series, we learned two things. One, there’s an appetite for more artificial intelligence focused conversations. And two, we learned that though there’s an appetite for these conversations, there’s a hunger for these conversations to be specific to the medical device industry.

0:00:39 Kayleen Brown: So because of that, we’ve rebranded our series AI Meets Life Sci to DeviceTalks AI. DeviceTalks AI will feature exclusive conversations with the largest medtech OEMs and other industry stakeholders to better understand how they’re using artificial intelligence to reshape the industry. But you can still find us on every major podcast platform. Just search for DeviceTalks and make sure that you’re subscribed to DeviceTalks on YouTube.

0:01:06 Kayleen Brown: Today’s episode is extra special as we premiere under our new name. First, you’ll hear an interview with Joe Mish, vice president of sales at SmartTRAK. Joe reveals how SmartTRAK’s cutting-edge approach to market intelligence combines real-time analysis with the human touch of a world-class team. We will better understand how AI has helped speed up the market analysis process and how these technologies enhance strategic decision-making in market intelligence.

0:01:36 Kayleen Brown: After that is our keynote interview with Dr. Ha Hong, chief artificial intelligence officer at Medtronic Endoscopy. I’ll be joined by my AI Meets Life Sci co-host Brian Buntz, and we’ll discuss how Dr. Hong is integrating AI into Medtronic’s endoscopy unit, the potential impact of AI on healthcare outcomes, the importance of patient-centric AI design, and the promising future of AI in the medical device industry.

0:02:05 Kayleen Brown: As always, I’m so thankful for your continued support and I’m so excited about this new iteration of AI Meets Life Sci. Now, DeviceTalks AI. Again, we’re going to be specifically talking to medtech companies about how they’re integrating artificial intelligence for better health and business outcomes. So, let’s kick off our inaugural episode of DeviceTalks AI with my conversation with Joe Mish, vice president of sales at SmartTRAK.

0:02:36 Kayleen Brown: Joe Mish, vice president of sales for SmartTRAK Business Intelligence welcome to DeviceTalks AI. I’ve been so looking forward to sitting down with you and learning more about how artificial intelligence is integrating into the data world and helping our industry understand how the industry at large can look in the future. So with that, thank you again for joining us. I want to start at a 40,000 foot level, Joe.

0:03:05 Kayleen Brown: So can you tell our audience about SmartTRAK? What do you do and who do you serve?

0:03:11 Joe Mish: Absolutely. So SmartTRAK is a real time software as a service business intelligence platform. We provide rich market-level data, competitive intelligence and strategic insights to the medical device community. Essentially, we partner with medical device companies, OEM manufacturers, even financial service groups like VC and PE groups, as well as consulting organizations that really invest heavily in the medtech sector.

0:03:41 Kayleen Brown: I think your summary was a great high-level summary, but can you walk us through how real-time analysis is being conducted and ...

Click the button below to download the complete transcript of the interview featuring Joe Mish, SmartTRAK Director of Sales.

As the COVID-19 epidemic waned and companies got back to business as usual, SmartTRAK continued to keep you informed of everything that transpired in the MedTech industry in 2022. Here are SmartTRAK's Top 10 blog posts of the past year that garnered the most attention from you and your colleagues, plus 4 bonus posts, because at SmartTRAK we always strive to deliver more than what's expected!

As the leading provider of real-time market data and analysis for the orthopedic, wound, regenerative medicine and neuro therapies markets, SmartTRAK is uniquely suited to make you the expert on all the latest developments. Our knowledgeable analysts covered a lot of ground, everything from breaking medical device event coverage to interviews with some of the industry's top thought leaders.

Medtronic: The Future of Neuromodulation in 2022 and Beyond
by Anne Staylor

Dave Anderson, Medtronic’s President Neuromodulation, and Charlie Covert, Vice President and General Manager of Pain Therapies, discuss the Company, the pandemic and the future of neuromodulation in a wide-ranging interview with SmartTRAK.

SmartTRAK, the leading global Medtech business and market insights platform in the Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapy markets, announces the expansion of its solutions portfolio focused on new market coverage for Wound Debridement and Injectables for spinal disc degeneration and osteoarthritis (OA) of the knee.

SmartTRAK is an Insights-as-a-Service platform that equips customers with real-time, accurate market, company and product insights from hundreds of carefully curated data sources. The solution includes rich content provided through a SaaS platform and includes daily updates, tools and dashboards along with direct access to market analysts and expert advisory services.

Wound Debridement, a newly covered segment offered on the SmartTRAK platform, is foundational to wound healing and the success of every advanced wound care product. According to Wound Care market expert and General Manager Gary Delhougne, “our new module will cover the full scope of the debridement market opportunity and will be beneficial to companies directly participating or contemplating entering into the debridement space.” The Wound Debridement module is now widely available to customers.

SmartTRAK is pleased to announce that Joe Mish has been named new VP of Sales and will lead our commercial team. Before joining SmartTRAK two years ago, originally as Director of Sales, Joe had 10+ years experience in medical device sales, with a concentration on Joint Replacement and Spine & Robotic Technologies. Joe sold and implemented analytic software to manage value-based care and bundled payment, working with Stryker, LDR/ZimmerBiomet and Stryker Performance Solutions.

"I couldn't be more pleased to have a true professional with data analytics/IT/SaaS plus medical device background like Joe in this position. I think you will agree that he is the right person to bring SmartTRAK to the next level." - SmartTRAK CEO Sharon O'Reilly

Meet Joe Mish, SmartTRAK's new VP of Sales: 

What do you like about SmartTRAK? I truly love the value we bring to our customers. With the world being so volatile and medical device markets still being disrupted in so many ways, we offer clients a predictable way to stay ahead of their competition. This is extremely rare. There is no better feeling than standing behind a company and product that you really believe in…we are focused and committed to building long term relationships and strategic partnerships with our customers, and it shows.

• See gaps in your product portfolio vs your competitors’ 
• Discover your next acquisition candidate
• Find a distribution partner

…in just a few clicks!

BE THE EXPERT who fills in the gaps in your company's portfolio! Read on to view a "How To" video and learn how to outperform your peers and competitors by saving yourself HOURS of research with just ONE search.

That’s the power of SmartTRAK!

For example…

Are you looking for a position that gives you a big picture view of everything that is going on in the world of life sciences? Do you have business experience in the medical device industry? If so, we would love to talk with you.

We are BioMedGPS, the creators of the SmartTRAK platform. We are the leading strategic advisory and healthcare analytics provider in the life sciences industry. Our team is once again expanding and seeking an Account Manager who can grow with us. The Account Manager will be responsible for creating and maintaining strategic relationships with our medical device clients.

SmartTRAK, the leading source of competitive intelligence used by the top ten global orthopedic & wound care companies, was once again cited as a trusted source, this time in ConvaTec's press release "Entry into the attractive wound biologics segment through the acquisition of Triad Life Sciences Inc" published January 28th.

ConvaTec, in the press release, stated that it was " ...