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SmartTRAK Life Sciences News and Analysis Blog

Lennart Stadler

Senior Analyst, Wound Care

Recent Posts

1 min read

SmartTRAK Reports from Paris: EWMA 2022

By Lennart Stadler on 7/5/22 9:30 AM

SmartTRAK reports that challenging conditions lead to minimal innovation in Paris.

It was third time lucky for the approximately 3,500 attendees of the 2022 European Wound Management Association (EWMA) conference in Paris. Although not yet back to a pre-pandemic number of participants, it was encouraging to see an international presence without the barrier of COVID-19 restrictions. Previous dates in 2020 and early 2022 fell to the pandemic, so great credit goes to the organizers and exhibitors for persevering and delivering a positive and engaging event.

Among the many topics covered in this SmartTRAK perspective article, which you can download here, are:

  • MDR Consuming R&D Resources
  • Clouds over Germany - Is There a Silver Lining?
  • Establishing a European Foothold
  • The Trend in Using Fewer Layers in Compress
Topics: Wound Care
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4 min read

WUWHS – A Hybrid Wound Care Event with a Local Touch in Abu Dhabi

By Lennart Stadler on 6/2/22 10:44 AM

WUWHS – a hybrid event with a local touch

Back Into the Water
After having been postponed several times, the World Union of Wound Healing Societies (WUWHS) finally took place in Abu Dhabi in early March and SmartTRAK was there. Mölnlycke* came in hot, launching Avance Solo* in the region, whereas most other companies were represented by local distributors. SmartTRAK noted that the hybrid format was an interesting concept, unfortunately, impacted by technical issues.

The Olympics of Wound Care
WUWHS is similar to the Olympics in the sense that it is an event with a global focus held every fourth year, every time by a new organizer. Like the Olympics, the WUWHS was postponed in 2020 due to COVID-19, the last one was held six years ago, and the pandemic also impacted both attendance and format. A negative COVID test was required both to enter and leave Abu Dhabi, which likely made attendees participate online rather than in person. SmartTRAK estimates that 20% to 30% of the participants were there in person and 70% to 80% participated online. Unfortunately, the event was full of technical issues and there were also many speakers missing when they were supposed to present, which brought down the overall experience for those who attended in person.

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Mölnlycke Launches Avance Solo in the Region
Mölnlycke overshadowed all other companies at the event. It had the largest exhibition, an Innovation Area lounge, a high international presence, held the most lunch symposia and was the only company doing a major product launch.

The Company launched its ...

Topics: Wound Care
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11 min read

High CEO Turnover and Succession Rate in Wound Care

By Lennart Stadler on 1/25/21 9:30 AM

SmartTRAK reviews the impact and underlying reasons behind the high turnover rate among CEOs in the wound care market.

At the end of November 2020, Zlatko Rihter assumed his role as the new CEO for Mölnlycke*, which means that all top four Advanced Wound Care players now have CEOs with less than three years in office. As a matter of fact, seven or eight of the top 10 players have appointed new CEOs in the last three years, depending on how you count Acelity being acquired by 3M.

The average time in office for a CEO among the 2,500 largest public companies is around seven years. Most of the transitions are planned (70%), some are forced out (15%), and some are consequences of mergers (15%). In US hospitals, the turnover rate among CEOs is close to six years.

While the reason for replacing the CEO is sometimes not clear, in most cases it is. SmartTRAK reviews what is behind the transition in CEOs at the top wound care companies and what it means for the Advanced Wound Care market, which is estimated to be have generated $7.4B in the last 12 months according to SmartTRAK forecasts.

Topics: Wound Care
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6 min read

EWMA 2020 Virtual Meeting Highlights and The Impact of COVID-19 on Wound Care

By Lennart Stadler on 1/18/21 11:46 AM

SmartTRAK reviews the 2020 Virtual EWMA meeting covering the impact of COVID-19, the growing use of digital tools and emerging technologies 

For the first time, the European Wound Management Association (EWMA) annual meeting, held November 18 – 19th 2020, was an all-virtual event. As the premier wound care conference in Europe, EWMA 2020 showcased the latest news and trends in the market for European Advanced Wound Dressings, which is projected to reach $1.8B in 2020 according to SmartTRAK estimates. It turned into a truly global event thanks to the format that welcomed 9,758 registered participants from 113 countries from all over the world.

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3 min read

SmartTRAK is Seeking a European Wound Care Analyst

By Lennart Stadler on 7/29/19 6:00 AM

The SmartTRAK analyst team is expanding and we are looking for an experienced and motivated individual who would like to manage one or more of our Advanced Wound Care modules, with a focus on the European markets. As you know, all of our SmartTRAK analysts are former marketing, business development or competitive intelligence professionals with one of the major medical device manufacturers and, in fact, most have come to us via recommendations from our subscribers. We believe that having a person of this caliber with relevant experience and deep insight on the market is a tremendous value-add to the SmartTRAK platform.

Learn More and Apply

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1 min read

SmartTRAK Seeking a European Wound Care Analyst

By Lennart Stadler on 5/23/19 12:57 PM

The SmartTRAK analyst team is expanding and we are looking for an experienced and motivated individual who would like to manage one or more of our Advanced Wound Care modules, with a focus on the European markets. As you know, all of our SmartTRAK analysts are former marketing, business development or competitive intelligence professionals with one of the major medical device manufacturers and, in fact, most have come to us via recommendations from our subscribers. We believe that having a person of this caliber with relevant experience and deep insight on the market is a tremendous value-add to the SmartTRAK platform.

Learn More and Apply

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1 min read

Wound Debridement – Robust Growth in a Dynamic Market

By Lennart Stadler on 3/30/18 2:21 PM

The worldwide market for Wound Debridement Products is projected to increase ~22% from 2017 to 2022E, according to SmartTRAK estimates. SmartTRAK expects this robust growth to continue, driven by an increasing prevalence of chronic wounds, a growing awareness of the importance of dealing with biofilm, as well as a strong pipeline of innovative technologies and products.

The definition of wound debridement is today well established. It is the mechanical removal of dead, damaged or infected tissue to improve the healing potential of the remaining tissue. Effective and gentle wound debridement is critical for a successful healing process.

The actual debridement, however, can be performed in multiple ways....

Topics: Wound Care
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1 min read

BioMedGPS Announces Coverage of China Advanced Dressings in Wound Care

By Lennart Stadler on 10/19/17 9:30 AM

BioMedGPS announces expanded coverage of SmartTRAK Business Intelligence for Advanced Wound Care with the addition of its newest module, China Advanced Wound Dressings.

BioMedGPS projects the China Advanced Wound Dressings Market has a CAGR of 9.4%.
Topics: Wound Care
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