New partnership helps clients find and engage with physicians to accelerate product adoption and complements SmartTRAK’s expert market insights
SmartTRAK, the leading global Medtech business and market software intelligence solution in the Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapy markets, announces a strategic partnership with Alpha Sophia, a leading Medtech commercial intelligence platform, to help clients quickly identify sales opportunities and position for growth in a highly competitive market.
As the trusted source for market intelligence, SmartTRAK now offers Alpha Sophia’s sales targeting capabilities on its real-time SaaS platform, creating a “one stop shop” for customers in need of actionable sales data plus market insights for strategic decision-making. The Alpha Sophia platform is an intuitive tool that enables commercial leaders to easily identify target physicians by region, site of care, specialization, procedure volume, social media presence and more. Comprehensive profiles of practitioners and organizations put unique insights at the fingertips of marketing and sales teams, enabling them to develop personalized engagement approaches.
Customers who access Alpha Sophia’s sales targeting solution through SmartTRAK’s platform will experience all the benefits of a comprehensive market insights solution, including direct access to industry experts, carefully curated content from hundreds of data sources, proprietary market and product forecasts and analyses as well as interactive tools and dashboards.
Says SmartTRAK CEO Sharon O’Reilly, “There is a long history of sales targeting solutions being offered in the Medtech market, but few have been able to generate a compelling ROI for sales program execution. The Alpha Sophia team is impressive as they have been able to simplify large claims data sets to help customers get answers about physician practices in just a few clicks, without passing along the VC-funding overhead of their competition. By offering Alpha Sophia’s value-priced, turnkey solution on SmartTRAK’s Insights-as-a-Service platform, we are giving customers the right-sized solution they need that is reliable, accurate and actionable. This partnership is an important step as SmartTRAK continues to roll out new data analytics tools over the coming months that will help customers decipher large sets of data in context rather than drown in it.”
“Alpha Sophia’s mission is to accelerate Medtech product adoption by connecting the right companies and products to the right providers so more medical innovations can reach wider adoption and ultimately improve lives,” shared Alpha Sophia founder and CEO Paul-Lukas Hoffschmidt. “Our partnership with SmartTRAK is an important step toward helping the 1,200+ orthopedic, regenerative medicine, wound care and neuro therapy companies replace outdated approaches and expensive data sets with a comprehensive suite of solutions that offers speed to insights and efficient market capture.”
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About SmartTRAK
SmartTRAK is the Medtech industry's only global Insights-as-a-Service solution for the Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapy markets. SmartTRAK's industry experts and proprietary methodology turns disparate data from hundreds of sources into powerful insights customers can rely on as the trusted source for strategic decision-making. The SmartTRAK enterprise platform includes rich daily updates, comprehensive market coverage and simple-to-use tools and dashboards for market, product and financial analysis. Customers leveraging the SmartTRAK platform also have direct access to market experts for inquiries and advisory services. For more information visit SmartTRAK and follow us on LinkedIn.
About Alpha Sophia
Alpha Sophia is a cutting-edge Medtech commercial intelligence platform that prioritizes user experience and in-depth insights. It empowers medical device marketing and sales leaders to analyze the healthcare market through countless dimensions. Alpha Sophia simplifies market research, the creation of targeted lead lists, campaign planning, and even individual outreach, making these processes straightforward and actionable. For more information visit www.alphasophia.com or follow us on LinkedIn.
