We are pleased to announce that Kent Pendleton has joined the SmartTRAK team as Senior Director of Spine, Neuro and Osteobiologic Solutions. Kent joins us after successful positions in Medtech, Life Science and SaaS Managed Services with an emphasis on Data Analytics.

Kent started his career in med device selling blood chemistry analyzers for Becton Dickinson and Dade-Behring before being hired by Synthes USA (now DePuy-Synthes), where he spent the next 20 years supporting trauma and joint replacement systems in the operating room. Following a desire to learn how Software - and Insights-as-a-Service can fuel the success of a business, Kent moved to ADP, a company with a data set so large that the US government relies on it for the national jobs report. Kent and his family reside in the northwest suburbs of Chicago.

Meet Kent Pendleton:

What is your role with SmartTRAK? As Senior Director of Spine, Neuro and Osteobiologic Solutions, my role is to guide clients to better understand and anticipate their markets, with a high degree of specificity, in order to sharpen their commercial strategy and gain a competitive advantage.

What do you like about SmartTRAK? SmartTRAK is a lean team of tenured industry experts with the firepower to make our clients better at what they do. That might sound broad and even bold, but when I consider how many areas across the breadth of a business that we can empower – from R&D to legal, clinical & regulatory, marketing & sales, finance, even equity investors – it’s clear we can bring a significant impact.

What is something special or unique that you bring to SmartTRAK subscribers? My career has required me to bring value in the OR and in the boardroom, which are two very different skill sets.

Consultative selling in orthopedics taught me that the right device in a well-trained surgeon’s hands can make a major difference in a patient’s outcome. There is tremendous specificity and nuance in that equation, and it fueled my passion for this unique industry.

More recently my focus has been

We are pleased to announce that John Hatchell has joined the team at SmartTRAK as Director of Sales for the Commercial team. John has 13 years of Medical Device sales and leadership experience within Orthopedics, helping to support trauma, joint replacement and robotics for Stryker and Biomet. Most recently, he has been the founder and CEO of TYDEi Health, a provider-focused business intelligence and optimization platform.

We are pleased to announce that Kris Flinn has joined the team at SmartTRAK as an analyst in Wound Care. Kris has 20+ years of experience within wound care, including Smith & Nephew. Kris recently ran a consultancy focusing on assisting med device companies with commercial strategies. He is based in England.

Meet Kris Finn:

What is your role with SmartTRAK? I’m an analyst within the wound team, with a particular focus on NPWT in Europe.

What do you like about SmartTRAK? The quality of the information and analysis produced is excellent, and something which does not exist anywhere else. All of the team members are true experts in their field, and have the experience and networks to prove it.

What is something special or unique that you bring to SmartTRAK subscribers?