<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1000083763474443&amp;ev=PageView&amp;noscript=1">

SmartTRAK Life Sciences News and Analysis Blog

Sharon O'Reilly

Founder, President and Chief Executive Officer Founder, former President & CEO, Medtech Insight, 25+ years' experience in the Medical Device industry in Sales, Marketing, Business Development, Consulting with major manufacturers (J&J, Pfizer, US Surgical), start-up companies and business intelligence providers (Medical Data International, Windhover Information)

Recent Posts

1 min read

SmartTRAK’s Elise Wolf Provides Robotics Expertise at ODT Forum

By Sharon O'Reilly on 4/29/19 2:00 PM

BioMedGPS’s SmartTRAK Senior Analyst for Computer-Assisted Surgery, Elise Wolf, participated as an expert on robotics in a panel discussion entitled “Tech Talk: An Overview of the Growing Role of Additive Manufacturing and Robotic Surgery” at the ODT Forum (Orthopedics Device & Technology Forum) in Memphis, TN on April 11th. The panel, facilitated by Dawn Lissy, President of Empirical Testing, also included spine robotics entrepreneur Mitch Foster, CEO of Mindset Medical and former CEO of Excelsius Surgical, a surgical robotics technology company that was acquired by Globus Medical in 2013. Brian McLaughlin, CEO of Amplify, an additive manufacturing startup specializing in foot and ankle implants, and Chuck Hansford, Director of Advanced Materials Processing at Tecomet, participated in the discussion on additive manufacturing...

Topics: Orthopedics
Continue Reading
2 min read

Meet Our VP of Orthopedics at AAOS

By Sharon O'Reilly on 2/18/19 12:34 PM

Will you be attending AAOS this year? SmartTRAK will be exhibiting (booth #6847) and we’re hoping to schedule a quick meeting to check-in with you and learn how we can better meet your needs. 

We’ll also have several SmartTRAK analysts on-site consulting with customers. Have questions about market numbers or want to know more about the latest technologies on the market? Maybe you have some questions about our latest market recap or where the market is going?

Topics: Orthopedics
Continue Reading
1 min read

Meet SmartTRAK's Freddy Buntoum - Sr. Analyst, Regenerative Medicine

By Sharon O'Reilly on 2/4/19 11:14 AM

Frederique Buntoum (aka Freddy) has joined BioMedGPS as Senior Analyst, Regenerative Medicine, overseeing the Cell Processing, Amniotic Tissue and Joint Fluid modules. Formerly Senior Manager of Market Insights at Bioventus, Freddy has broad experience in sales, marketing and competitive intelligence. Her passion for market research and uncovering the “why” behind industry developments complements SmartTRAK’s team of domain experts and her thoughtful and keen insights and out-of-the-box perspective on market happenings make her a great addition to the SmartTRAK analyst team.

In addition to her role as an analyst, Freddy will also be assisting with consulting projects and product development initiatives – two key areas that will contribute to BioMedGPS growth in 2019.

Freddy will be representing SmartTRAK at the upcoming AAOS meeting. Please Contact us if you would like to set up a time to meet.

Continue Reading
4 min read

SmartTRAK's Top Blog Posts of 2018: Orthopedic, Wound and Neuro News & Analysis

By Sharon O'Reilly on 1/2/19 5:00 AM

BioMedGPS is proud to feature the top 2018 news and analysis from SmartTRAK’s team of domain experts in the orthopedics, wound care, and neuro therapies markets.


Continue Reading
5 min read

SmartTRAK's Top Blog Posts of 2018

By Sharon O'Reilly on 12/17/18 10:55 AM

We covered a lot of ground in 2018. Everything from breaking medical device event coverage to interviews with some of the industry's top thought leaders.  We wrote and you read.  Here are the Top Blog Posts of 2018 that garnered the most attention from you and your colleagues.

As a reminder, if you'd like to stay on top of hot trends and technologies in the ortho, wound and neuro markets, make sure to sign up to receive a weekly summary of our latest blog posts.

Without further ado, SmartTRAK's 12 Top Blog Posts of the past year (not just 10, because at SmartTRAK, we always deliver more than expected) 

Continue Reading
2 min read

Q318 Joint Fluid Market Recap-Trending Downward Owing to Pricing Declines

By Sharon O'Reilly on 12/5/18 9:55 AM

Pricing pressure continues to dampen the US Joint Fluid market, which experienced a double-digit decline of -9.9% according to SmartTRAK's Financial Dashboard results. While the market continues to expand in terms of the number of patients treated, ASPs have steadily eroded over the past three quarters since the Anthem non-coverage decision kicked in earlier this year. Year-to-date, the US Joint Fluid market slowed significantly, posting negative growth according to SmartTRAK estimates...

Topics: Orthopedics
Continue Reading
3 min read

Computer-Assisted Surgery Launch Videos Spine and Ortho

By Sharon O'Reilly on 11/15/18 7:00 AM


SmartTRAK is so proud of its very latest cutting edge module, Computer-Assisted Surgery, both Spine and Ortho Segments. Elise Wolf, the creator of our Computer-Assisted Surgery Module, launched both in online webinars, the videos which are available to view now! 

Elise Wolf, our Sr. Analyst for Computer Assisted Surgery, led both the webinars and has over 14 years of industry experience in roles including product development, marketing and business development consulting in robotics, emerging medical device technologies and orthopedics.

Please enjoy these overview videos of both modules.

Interested in Computer-Assisted Surgery? Contact us to learn more or schedule a demo!

Topics: Orthopedics
Continue Reading
1 min read

Register for Computer Assisted Surgery Module-Ortho Launch Webinar

By Sharon O'Reilly on 11/12/18 12:43 PM

Don't forget! BioMedGPS recently expanded coverage of SmartTRAK Business Intelligence in the realm of Robotic and Computer Assisted Surgery with the launch of the US Computer Assisted Surgery (CAS) – Ortho module on Tuesday, November 13th.

Please join  Elise Wolf, Senior Analyst, Computer Assisted Surgery, for an introductory webinar on SmartTRAK’s newest product:

The module provides real time, up-to-date market data, including 5-year market and procedural projections, quarterly revenue tracking, competitive overviews, clinical and regulatory activities and much more.

The new module covers:

  • Robotics
  • Navigation and surgical planning systems
  • Augmented reality technologies 
  • Artificial intelligence

The SmartTRAK Robotic and Computer Assisted Surgery module will be managed by Elise Wolf,  a biomedical engineer that worked at a startup out of Carnegie Mellon University on robotic technologies early in her career. Attend Computer Assisted Surgery - Ortho Webinar

Topics: Orthopedics
Continue Reading
1 min read

SmartTRAK Seeking a Part Time Regenerative Medicine Analyst

By Sharon O'Reilly on 10/2/18 6:40 PM

The SmartTRAK analyst team is expanding and we are looking for an experienced and motivated individual who would like to manage one or more of our Regenerative Medicine modules. As you know, all of our SmartTRAK analysts are former marketing, business development or competitive intelligence professionals with one of the major medical device manufacturers and, in fact, most have come to us via recommendations from our subscribers. We believe that having a person of this caliber with relevant experience and deep insight on the market is a tremendous value-add to the SmartTRAK platform.
We are specifically interested in a person who wants to work 15-20 hours per week with experience in one or more of the following subject areas:

Learn More and Apply

Continue Reading
2 min read

BioMedGPS Names Amanda Tracy Chief Commercial Officer

By Sharon O'Reilly on 9/3/18 11:55 PM

BioMedGPS, a leading provider of real-time data and analysis in the orthopedic, wound care and neuro therapies markets, is pleased to welcome Amanda Tracy into the role of Chief Commercial Officer. Joining the BioMedGPS leadership team, Ms. Tracy will be responsible for overseeing all sales and marketing initiatives for the company’s highly regarded SmartTRAK Business Intelligence platform.

Ms. Tracy brings with her over 22 years of experience in sales, marketing and business development in both the medical device and pharmaceutical industries. Along with the many relationships she has fostered within the industry, Ms. Tracy brings a unique understanding of the musculoskeletal clinical, regulatory and reimbursement landscapes and the value of integration with each. Prior to joining BioMedGPS, Ms. Tracy worked for 10 years at Musculoskeletal Clinical Regulatory Advisors (MCRA), where she attained the position of Vice President, Global Market Development and was responsible for growing MCRA’s revenues from $100K to $20 million.

“I am delighted to have such a high caliber and seasoned professional as Amanda Tracy lead our commercial efforts,” reports Sharon O’Reilly, President and CEO of BioMedGPS. “Amanda has the breadth of experience and proven expertise needed to bring BioMedGPS to the next level.” 

Continue Reading

    Follow Us on Social Media

    Recent Articles