SmartTRAK Interviews Nick Deeter of Wishbone Medical - Pediatric Orthopedics

Interest in the $2.5B market for pediatric orthopedics has been growing as companies like Wishbone Medical develop an increasing number of anatomically appropriate implants for kids in indications ranging from spinal deformities to hip replacements. Lisa Mahan, VP  Content Development, Orthopedics at SmartTRAK recently interviewed Nick Deeter, Founder, Chairman of the Board, and CEO of WishBone Medical, who has been a pioneer in this market segment.

Please click on the video below to view SmartTRAK’s interview with Nick Deeter,  recorded live at their Warsaw, Indiana headquarters (22:31 minutes). For a complete transcript of the interview, click here.

 Interview topics outlined by timecode:

00:25 Background on WishBone Medical including how the company got its start and how it has evolved

00:55 The business of pediatric orthopedics including the unique needs of pediatric patients, the size of the addressable market, and WishBone’s target markets 

04:28 The biggest issue - getting products to children – and the solutions

07:20 WishBone Medical products on the market now and in development

09:50 The response from surgeons so far – it’s about surgeons helping design for surgeons

12:42 WishBone Medical strategy for bringing products to market

13:50 Facing competition from large orthopedic companies

15:00 Products in WishBone Medical’s pipeline

16:45 WishBone Medical’s distribution model

20:30 WishBone Medical’s next big product – a total hip for children

____________________________________________________________________