Interest in the $2.5B market for pediatric orthopedics has been growing as companies like Wishbone Medical develop an increasing number of anatomically appropriate implants for kids in indications ranging from spinal deformities to hip replacements. Lisa Mahan, VP Content Development, Orthopedics at SmartTRAK recently interviewed Nick Deeter, Founder, Chairman of the Board, and CEO of WishBone Medical, who has been a pioneer in this market segment.
Please click on the video below to view SmartTRAK’s interview with Nick Deeter, recorded live at their Warsaw, Indiana headquarters (22:31 minutes). For a complete transcript of the interview, click here.
Interview topics outlined by timecode:
00:25 Background on WishBone Medical including how the company got its start and how it has evolved
00:55 The business of pediatric orthopedics including the unique needs of pediatric patients, the size of the addressable market, and WishBone’s target markets
04:28 The biggest issue - getting products to children – and the solutions
07:20 WishBone Medical products on the market now and in development
09:50 The response from surgeons so far – it’s about surgeons helping design for surgeons
12:42 WishBone Medical strategy for bringing products to market
13:50 Facing competition from large orthopedic companies
15:00 Products in WishBone Medical’s pipeline
16:45 WishBone Medical’s distribution model
20:30 WishBone Medical’s next big product – a total hip for children