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SmartTRAK Life Sciences News and Analysis Blog

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Eric Vasquez Uses SmartTRAK to follow product trends

5/25/17, 7:00 AM

SmartTRAK Customer Testimonial

SmartTRAK user Eric Vasquez, Product Manager, Advanced Wound Care Marketing, tells why he uses SmartTRAK to stay on top of business intelligence and product and company trends in wound care. 

SmartTRAK Customer Testimonial - Eric Vasquez, Product Manager. 

Interview 

Eric Vasquez Wound Care Product Manager.jpg

Why do you like SmartTRAK?

Eric Vasquez, Product Manager, Advanced Wound Care Marketing

"I get in my inbox, every morning, communication in email about SmartTRAK. The nice thing I like about it, is [it] immediately gives me an idea of where the market is going.

As an advanced wound care company, . . . SmartTRAK is . . . there on the leading edge where it tells me what other companies are doing, it tells me what products are hitting in the trend, where they're going. [It] tells me also what's not so good in terms of products so that we don't necessarily look or invest in that.

All in all, Smart TRAK is a nice tool. It's specific. It's very focused. It gives you a very good idea of what's happening in a nice format. It's a perfect tool for me as a marketer."

 

Thank you Eric!

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Topics: SmartTRAK News

Susan Paquette
Written by Susan Paquette

Susan Paquette, MS, MBA | Vice President and General Manager, Wound. 25+ years' experience in new business development, R&D, international and marketing. Director, New Business Development & Commercialization, 3M Health Care; Technical Director, 3M Medical.

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