Nic Aldrich, VP of Marketing at OrthAlign, discusses recent milestones and future directions of its handheld orthopedic navigation technology.
In an interview with SmartTRAK, OrthAlign Vice President of Marketing Nic Aldrich discussed the company’s milestone of surpassing 500,000 cumulative procedures and its strategic push toward 125,000 annual cases by 2030. Aldrich highlighted OrthAlign’s expansion from knee arthroplasty into total hip applications, international growth across Asia and Europe, and the recent clearance of its reusable Lantern ASC platform. He also detailed how the company’s cost-effective, handheld, and implant-agnostic technology is positioned to capture market share from capital-intensive robotics as joint replacements increasingly migrate to the ASC setting.
If you'd like to find out more, click on the following video. A link to download the complete transcript of the interview is below.
Interview Transcript:
SmartTRAK: Hi, this is Elise Wolf. I'm the VP and GM of Orthopedics here at SmartTRAK, and I'm excited to be speaking today with Nic Aldrich, who is the Vice President of Marketing at OrthAlign. So welcome, Nic.
NA: Hi, Elise. Thanks for having me. I always love having a conversation with you.
Traditional console-based navigation systems have been around for decades. They really had some trouble gaining traction. And your technology, I believe the latest spec is 500,000 cumulative procedures year-to-date.
NA: Yes, exciting milestone for us to finally reach that half a million marker and seeing a lot of that in the last couple of years too, which has been great for us. So continuing to help patients, help surgeons has been part of what we've been after and making our technology accessible. And to see the numbers climbing that way is just a testament to our surgeons who trust our product, our distributors, our sales force, and our internal employees who have really built this company to what it is today.
Can you, for those who may not be familiar with OrthAlign, describe what the technology is that you have?
NA: We're a handheld navigation technology for total hip, total knee, and ligament balancing in primary and revision knees. Our system is ...
Go beyond the headlines and explore the developments shaping OrthAlign's handheld orthopedic navigation technology. In an interview with SmartTRAK's Elise Wolf, Nic Aldrich, VP of Marketing at OrthAlign, discusses the company's recent achievements and future direction. Click below to download the full transcript.
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