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SmartTRAK Life Sciences News and Analysis Blog

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SmartTRAK Publication Alert: Q317 OrthoBio Quarterly Market Recap

12/19/17 1:02 PM

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Q317 OrthoBio Market: Hurricane related disruptions

Hurricane related disruptions, competition and sales force dynamics impacts third quarter results

By Kim French, Senior Analyst, SmartTRAK OrthoBio

For Q317, the US OrthoBio Market grew substantially, compared to Q316. Both positive and negative developments are impacting company results. Positive happenings include increased revenue generation from synergistic sales strategies, market share capture and expansion of new users or new products. Companies experiencing lower than expected performance report hurricane related disruptions, slow ramp-up of sales force expansion, product portfolio gaps and market share loss due to increased competition.

Mixed Results for US Bone Replacement Market

US Stem Cells Segment

In addition to push back from payors, the fastest growing segment, US Stem Cells, is facing newer issues, which is shaping the market landscape. Although companies are starting to provide clinical evidence for cellular allografts, some are predicting that it may be too late. Needham’s  2017 NASS Annual Meeting Highlights  reports that there is a growing backlash against stem cell allografts combined with intensifying competition, causing sales of these products to...

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Topics: Orthopedics

Kim French
Written by Kim French

20+ years of progressive medical device and biologics marketing and sales experience in orthopedic biological implants, cellular technologies and biopharmaceuticals. Most recent experience includes President, Trilogy Consulting and Marketing and Sales Management roles at AlloSource and Terumo BCT.

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