SmartTRAK predicts Orthobiologic’s top market and technology trends to watch in 2019
So what did we see in store for Orthobiologics? Here are SmartTRAK’s predictions for the top market and technology trends to watch:
Balancing Sales Growth Trajectory and Portfolio Reshaping
As competition heats up, companies will continue to identify tailwinds and headwinds that sway sales growth and will reshape portfolios accordingly. Sustaining above-market growth rates will take creativity, especially in stagnate markets like spine or in areas that face access challenges. Expect focused efforts around adding/expanding higher growth-higher margin products, shedding lower growth-lower margin product lines and expanding market penetration or margins for the “low-hanging fruit” prospects....