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SmartTRAK Life Sciences News and Analysis Blog

Gary Delhougne

SmartTRAK GM, Wound. Licensed attorney with 20 years’ medical device and consulting experience in market access, health economics and policy roles at Smith & Nephew, Covidien, Avalere Health and Ernst & Young.

Recent Posts

3 min read

Leveraging Government Affairs for Commercial Success: An Interview w/ Jack Kalavritinos

By Gary Delhougne on 5/26/22 9:30 AM

Jack Kalavritinos, Former HHS/FDA Senior Official and Principal of JK Strategies, discusses the importance and benefits of government affairs in medtech

Jack Kalavritinos is the Founder and Principal of JK Strategies, a communications and public policy firm that helps organizations develop winning communication and policy strategies. Jack is also a former senior government official and appointee in HHS, FDA and DOL. Jack has decades of Washington, DC government, political and business experience including in the medtech sector with Covidien.

In this interview with SmartTRAK, Jack shares his thoughts on the benefits to medtech commercial leaders of developing collaborative relationships with their government affairs colleagues. Specifically, SmartTRAK’s interview with Jack covers the next phases of the COVID-19 public health emergency, the potential impact of the midterm elections and ways companies can work with the FDA.

To find out more, including Jack’s take on how medtech commercial leaders can develop relationships with their Representatives and Senators, click on the following video recorded live via Zoom. Outlined below are specific interview topics by the minute. To download a complete transcript of the interview, click here.

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5 min read

Trends in Product and IT-Driven Innovations: SAWC Spring 2022

By Gary Delhougne on 5/19/22 10:56 AM

Emerging from the COVID-19 era, wound care innovation is driven by smaller companies

In April, the Symposium on Advanced Wound Care (SAWC) Spring 2022 returned to an in-person format for the first time since 2019. Though the turnout was below expectations, attendees enjoyed reconnecting with clinicians, engaging with vendors and catching up with colleagues and competitors.

Despite being three years since the last SAWC Spring, large wound care companies like Smith+Nephew* (SNN), Mölnlycke*, 3M* and others were oddly without major product introductions. SmartTRAK has learned that extended FDA review timelines and supply challenges may be playing a significant role in this reality. Companies have publicly commented that innovation and new product launches are planned for 2022, but timelines must have slipped past the SAWC Spring deadlines.

Regardless, innovation was not completely absent from SAWC Spring as smaller companies introduced new products and more companies exhibited IT-driven diagnostic, measurement and data-capture technologies.

(The SmartTRAK team will be attending the upcoming European Wound Management Association (EWMA) event May 23-25 in Paris. We would love to schedule some time to meet and hear your perspectives and views and discuss how SmartTRAK can help you make more informed strategic business decisions.)

In this article, SmartTRAK highlights new products and novel technologies exhibited at SAWC Spring 2022.

Topics: Wound Care
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5 min read

Supply Chain and Inflationary Pressures Weigh on Wound Care Companies

By Gary Delhougne on 4/26/22 8:30 AM

Macroeconomic headwinds are projected to continue through the first half of 2022.

Supply chain headaches and inflationary pressures significantly impacted wound care companies in 2021. Though Advanced Wound Care revenue rebounded +11.5% in 2021 according to SmartTRAK’s Financial Dashboard, it was not without strong headwinds of higher input costs, logistical nightmares and labor shortages.

To understand how these macroeconomic trends affected wound care companies, SmartTRAK reviewed quarterly and fiscal year earnings reports from FY21 to see how various wound care companies reported the company-specific impact. From troubles sourcing materials to higher input costs and the need to raise prices, SmartTRAK uncovered a consistent trend of macroeconomic pressures affecting many global and regional wound care manufacturers.

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Topics: Wound Care
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2 min read

Strong Gains with Room to Grow: Q421/FY21 AWC Market Recap

By Gary Delhougne on 4/7/22 9:41 AM

Advanced wound care delivers strong double-digit growth and still has room to grow.

The WW Advanced Wound Care markets regained their form in FY21 as wound care recovered globally after COVID-19 impacted FY20. Advanced Dressings delivered nearly double-digit growth, with Wound Biologics and External Devices also reporting excellent revenue growth vs FY20.

Among the many topics covered in detail in our comprehensive Q421/FY21 AWC Market Recap* are:

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2 min read

The Future is Today in Remote Patient Monitoring: An Interview with Scott Laster

By Gary Delhougne on 3/28/22 9:30 AM

Scott Laster, CEO and co-founder of MiCare Path, discusses the present and future of monitoring patients between office visits in an interview with SmartTRAK

Scott Laster is the CEO and co-founder of MiCare Path, a leading platform to connect patients with their providers between visits. Scott is a medical device industry veteran with 15+ years of experience in the trenches launching products and supporting clinicians. In this interview with SmartTRAK, Scott shares his thoughts on the benefits of monitoring patients between office visits, the evolution of reimbursement of remote monitoring and where MiCare Path is going in the future.

To find out more, including Scott’s take on how MiCare Path benefits orthopedic and wound care patients and clinicians, click on the following video recorded live via Google Meet (17:04 min). Specific interview topics by timecode are outlined below. To download a complete transcript of the interview, click here.

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2 min read

What's New in Wound Care Reimbursement 2022: An Interview w/ Kathleen Schaum

By Gary Delhougne on 3/4/22 11:36 AM

Kathleen “Kathy” Schaum, President of Kathleen D. Schaum & Associates, discusses her thoughts on the impact of COVID-19 on wound care and reimbursement.

Kathy is a “go-to” provider of wound care reimbursement information, education and strategy to manufacturers and providers. In this interview with SmartTRAK, Kathy shares her thoughts on the impact of COVID-19 on the delivery and reimbursement of wound care and the advancements in remote monitoring, diagnostics and sensors. To find out more, including Kathy’s take on skin substitute/CTP trends, click on the following video recorded live via Google Meet (25:13 min). Specific interview topics by time code are outlined below. A link to the complete transcript of the interview is also provided below.

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5 min read

SmartTRAK’s 2022 Outlook for the US Skin Substitute/CTP Market

By Gary Delhougne on 2/8/22 9:30 AM

From Site of Care Migration to the Impact of Reimbursement Changes SmartTRAK evaluates market trends to watch for in 2022.
by Gary Delhougne, GM Wound

The Skin Substitute/CTP (Cellular and/or Tissue-based Products) market is undergoing significant growth and change. Reimbursement motives, COVID-19 and clinician site of care decisions had a profound impact on the market in 2020 and 2021. The growth outlook for 2022 remains strong as providers and industry adapt to unique market conditions.

SmartTRAK estimates the 5-year CAGR (compound annual growth rate) through 2025 for Skin Substitutes/CTP products to be in the mid to high single digits. In 2020, industry revenue surpassed $1B and SmartTRAK expects the market to pass $1.5B by 2025.

To better understand the impact of site of care changes, SmartTRAK launched a new subscription module specifically covering site of care changes occurring in the Skin Substitute/CTP market. It’s SmartTRAK’s fastest-growing new product offering and you can learn more by clicking here.

As SmartTRAK looks to 2022, we see three trends to consider for the Skin Substitute/CTP market –

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2 min read

Continued Rebound: Q321 Advanced Wound Care Market Recap

By Gary Delhougne on 12/22/21 12:00 PM

Advanced Wound Care (AWC) continues to rebound in 2021 with growth from US Skin Substitutes and WW Advanced Dressings despite weakness in NPWT.

The WW Advanced Wound Care (AWC) market grew +6.5% YoY in Q321, according to the SmartTRAK Financial Dashboard.

The WW AWC market is made up of a diverse array of wound care products comprising the segments of Advanced Dressings, Wound Biologics and External Devices. WW Advanced Dressings grew in Q3, driven by robust gains in Foams, Antimicrobials and Superabsorbents. WW Wound Biologics showed continued gains among US Skin Substitute market leaders. WW External Devices (of which NPWT makes up 96%) was mostly flat due to delta variant headwinds and low elective procedure volumes slowing growth.

Among the many topics covered in detail in our comprehensive Q321 Advanced Wound Care Market Recap* are:

Topics: Wound Care
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2 min read

SAWC Fall 2021 - The Return of In-Person Wound Care Conferences

By Gary Delhougne on 11/22/21 10:00 AM

Clinical and industry attendees return to in-person conferences but product launches were limited.

It has been more than two years since the last in-person Society for Advancement of Wound Care (SAWC) meeting and based on attendance at this year’s meeting in Las Vegas (October 29-31), wound care clinicians and exhibitors were ready to be live and in person again.

SmartTRAK returned to the conference in person too and walked the exhibit floor, attended symposia and talked to exhibitors and clinicians to understand the latest trends in the US market for Advanced Wound Care, which is projected to reach
* by 2025E according to SmartTRAK estimates. Two dominant takeaways emerged from SAWC Fall 2021, including the enthusiastic return of in-person wound conferences and only a limited selection of new product introductions.

Topics: Wound Care
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