We are pleased to announce that Thom Clark has joined the SmartTRAK team as Senior Director, Enterprise Strategy + Solutions. Thom Clark joins us after successful positions in Medtech, Life Science and SaaS enterprise strategy, marketing and customer success.

Thom started his career in the diabetes care industry before being hired by Synthes USA. After a successful stint as both a trauma consultant, then regional manager, Thom moved into solutions and services (consulting) first within the Depuy-Synthes Advantage franchise, then Solutions Innovation,  and finally with JNJ's umbrella Medtech Strategic Customer Group (SCG). Working with the Top 150 health systems, Thom and his team of Directors delivered a broad suite of solutions including operative efficiency, clinical pathway improvement, clinician wellbeing, supply chain management, and patient navigation. After leaving JNJ in 2020, Thom moved to running US Orthopedic Marketing + Solutions at Pacira, then as chief strategy and customer officer for Elation, a human performance and coaching SaaS startup based in Wyoming. Thom and his family reside in the greater Philadelphia area.

Meet Thom Clark:

What is your role with SmartTRAK? As Senior Director, Enterprise Strategy + Solutions, my role as I initially see it is to help both product and commercial strategy in the core ortho solutions portfolio while contributing to SmartTRAK’s overall go-to-market success. As I become more familiar with the people, culture and solutions, I plan to be a catalyst working cross-functionally to help different teams across the organization, including marketing, messaging, contracting, content, research, and consulting – having some experience in each of these functions. Ultimately, it's all about our customers.

What do you like about SmartTRAK? I would have to say the amazing People and the concept of Insights-as-a-Service vs the normal SaaS offering. During the interview process, all my questions were focused on people, culture, innovation, and marketplace. I am also super stoked to begin working with many of my former colleagues in Medtech and Life Science.

What is something special or unique that you bring to SmartTRAK subscribers? I have a unique history, having moved from sales and sales management to health system consulting in the orthopedic market, focused on TJA and Trauma. Starting with clinical pathway improvement and moving to operational efficiency, supply chain improvement, clinician wellbeing and burnout, patient navigation, and digital surgery, our team under the umbrella of JNJ’s Strategic Customer Group had the privilege of working with the top 100 health systems across the US and even OUS. I also worked in Life Sciences at Pacira and then a human and team performance and coaching SaaS startup business called Elation. I believe I bring a very different view on how unique and powerful data and insights can be leveraged for success. It's also fun to understand both industries from a data and insights perspective.

How/why did you get into the life sciences industry? After college, I was blessed to get into the diabetes market and then hired by Synthes as a trauma rep, then regional manager, health system consulting director, and finally running a national consulting team. I learned very early in my career at Synthes the huge impact you can make on patient outcomes and health system efficiency. I was hooked! I have always been fascinated by how things work and being in orthopedics was a dream come true! Now I get to see the entire industry through a different lens.

What are your favorite online websites or resources that you check every day? Well, I know I need to say SmartTRAK first! As I move back into MedTech and Life Science, my focus will be on connecting (and reconnecting) with my network to conduct research on all the market and product channels we now cover. So many blogs, posts, websites, interviews and industry publications fill my day it would be impossible to list them all. 
 
How do you stay current on what’s going on in the industry? There is absolutely nothing that compares to talking to real humans working on real products, marketing plans, and strategy across the industry. As stated, I am really excited to begin my outreach to “interview” as many people as I can virtually or at shows as part of my enterprise role. Combining this with the amazing amount of experience across our team of analysts at SmartTRAK should be more than adequate.

If you could have one superpower, what would it be? I try to live in “reality” as much as possible, so this one is difficult. I would say the ability to sustain a positive and optimistic mindset, regardless of what life throws at me. I know people who possess this trait and am in awe of their ability to weather hardships and remain cheerful and supportive with a growth mindset.

What was the last show you binge-watched? Wow, probably The Office with my 20 year old during his summer break from the University of Scranton (of all places!).

What is your life like outside of SmartTRAK? Married for 25 years to my best friend, supporter, and confidant. We have two boys, Ben (22) and Harrison (20) and two crazy labradoodles, Bentley and Scarlett, who pretty much run the household. I am a human performance nerd who focuses a lot of time on movement, nutrition, healthspan, and ways to optimize physical and mental well-being. I also love to fly-fish, cycle, and work in the yard.  I am a certified financial and retirement coach and in the process of obtaining personal training and nutritional coach certifications to help others reach their goals and redefine what the term "wealthy" means.

What are you most excited about for your upcoming year at SmartTRAK? The ability to get back to my roots in MedTech and Life Science while quickly learning our product and process to make a noticeable impact on our client's market success in the shortest time possible. Always up for a challenge!

If you'd like to learn more about SmartTRAK and how it can increase proficiency, improve productivity and reduce costs for your company, or if you would like to meet with Thom, just click the button below.

SmartTRAK, the leading provider of actionable market intelligence for orthopedic companies, and Foot Innovate, the premier platform for Foot & Ankle (F&A) surgeon education and clinical insights, are excited to announce a strategic co-marketing partnership. This collaboration brings together two industry leaders to launch a cutting-edge F&A market research solution that fuses robust analytics with real-world surgeon experience.

The joint offering blends SmartTRAK’s trusted data expertise with Foot Innovate’s deep network of engaged surgeons to deliver a

We are pleased to announce that David Shepard has joined the SmartTRAK team as Senior Analyst, Orthobiologics and Regenerative Medicine. Prior to joining SmartTRAK, for the last 22 years, David has worked for Arthrex as the Senior Director of Orthobiologics and Vet Systems, where he led global business development and product strategy across two diverse portfolios, driving innovation in regenerative medicine and orthobiologics. Before that, he was Director of Donor Services at the University of Florida Tissue Bank, where he oversaw tissue recovery operations and processor distribution for all donors across the UFTB region, confirming compliance, efficiency and optimized recovery rates.

Meet David Shepard:

What is your role with SmartTRAK? I am a senior analyst with the OrthoBio Team.

What do you like about SmartTRAK? I have been using SmartTRAK for years to keep up with the latest developments in the fast-moving Orthobiologics space. This unique environment covers many areas of medical practice, so staying on top of the latest news, emerging tech, research, and IP is critical to the success of any company. Now that I am on the other side, it’s like being a kid in a candy store.

What is something special or unique that you bring to SmartTRAK subscribers? I have worked in various roles in the Orthobiologics space, leading upstream product development from early research to product launch, downstream marketing, sales management, and evaluation of emerging technologies. I have also had the opportunity to work alongside and learn from some of the preeminent thought leaders in the field. This has prepared me to help companies reach their goals using the power of data analytics and experience in this diverse field.

What do you think the biggest promise of medical technology (in your area) is? With incredible materials, instruments, and implants now available to physicians, the one area that remains out of their control is the biology of their patients and how that will impact their final repair and long-term outcome. It is well-accepted that Orthobiologics (Cells, Signals, and Scaffolds) have the best opportunity to improve patient outcomes. While it is hard to pick a single area as the most promising, I would say that cellular and cell secretory factors may hold the most potent potential to direct regenerative repair and even early diagnosis.

What are your favorite online websites or resources that you check every day? For years, I have started my day reviewing the SmartTRAK updates and augmenting these overviews by cruising PubMed to dig into more of the details. Even some of the best research can miss fine details that hold the truth.

How do you keep your medical device research skills sharp? I read, read, read…and I have never been shy about contacting authors to get more details about the research I am reviewing. I enjoy talking to companies about their new technologies and clinicians who are early adopters so I can better understand the problems they are trying to solve and how their technique or product solves those problems. As my father has always told me, surround yourself with people who are better than you, and that is easy to do when working at SmartTRAK.

If you could have one superpower, what would it be? This is a fun question. I would have to say teleportation. I love to travel and hate traffic; this power would resolve that conflict.

What was the last show you binge-watched? Hmmm…tough one. I am more of a binge reader but almost anything in the sci-fi genre will fit the bill regarding series and watching. Separation has been and interesting one. Good characters that you care about are key.

What can we find you doing when you’re not working? You can often find me on the ice. I do my best to stay fit as I remain an avid hockey player, playing 3+ games weekly. All three of my boys also play, so it is a busy house. My wife and I also enjoy hiking in the mountains of NC.

If you'd like to learn more about SmartTRAK and how it can increase proficiency, improve productivity and reduce costs for your company, or if you would like to meet with David, just click the button below.

SmartTRAK’s new global procedure and brand share analytics tools for the hip and knee markets transform MedTech market intelligence with faster, smarter insights

SmartTRAK, the leading MedTech market intelligence platform in Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapies, is revolutionizing strategic decision-making with the launch of new US and global procedure tools, brand share analytic, and price estimation tools. Designed to save time and reduce reliance on costly, complex datasets, these tools deliver unparalleled speed and depth of market insights for MedTech companies.

Empowering the Hip and Knee Markets with SmartTRAK’s Brand Tracker

Now available for the hip and knee markets, SmartTRAK’s Brand Tracker offers a powerful suite of analytics tools, including dynamic charts, growth analyses, and detailed breakdowns of product and company brand share. Updated quarterly, Brand Tracker highlights five years of trends covering product mix, average price, and market share by facility type. Upcoming expansions will include Interventional Spine and other orthopedic markets in the coming year.

Global Reach with OUS Procedure Tracker

For customers operating internationally, SmartTRAK introduces the OUS Procedure Tracker powered by Quomeda, featuring ...

SmartTRAK’s suite of solutions for procedure and brand share analytics will provide orthopedics, wound care and neuro therapies companies with deeper market intelligence in one comprehensive platform

IRVINE, Calif.   SmartTRAK, the leading Medtech market and business intelligence solution in Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapies, announces partnerships with STATinMED, LLC and Quomeda Ltd for the development of US and global procedure tools. A third partnership with a leading healthcare insights organization will enable SmartTRAK to offer customers a brand share and price estimation tool. These new tools, combined with SmartTRAK’s highly curated content and analyst-driven insights, reduces the need for expensive, complex data sets and increases the speed for strategic decision-making.

New partnership helps clients find and engage with physicians to accelerate product adoption and complements SmartTRAK’s expert market insights

SmartTRAK, the leading global Medtech business and market software intelligence solution in the Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapy markets, announces a strategic partnership with Alpha Sophia, a leading Medtech commercial intelligence platform, to help clients quickly identify sales opportunities and position for growth in a highly competitive market.

As the trusted source for market intelligence, SmartTRAK now offers Alpha Sophia’s sales targeting capabilities on its real-time SaaS platform, creating a “one stop shop” for customers in need of actionable sales data plus market insights for strategic decision-making. The Alpha Sophia platform is an intuitive tool that enables commercial leaders to easily identify target physicians by region, site of care, specialization, procedure volume, social media presence and more. Comprehensive profiles of practitioners and organizations put unique insights at the fingertips of marketing and sales teams, enabling them to develop personalized engagement approaches.

Customers who access Alpha Sophia’s sales targeting solution through SmartTRAK’s platform will experience all the benefits of a comprehensive market insights solution, including

Boost YOUR Success with Better Market Intelligence Solutions

In these uncertain times, the Medtech Industry is facing economic challenges, which have resulted in countless layoffs, early retirements and stressful budget cuts. As a result, many departments are left without proper staffing, creating major gaps in subject matter expertise and strategic insights. But times of pressure demand push-back from those determined to come out stronger on the other side, which is why now, more than ever, is the time to double down on your investments in market intelligence solutions and better technology.

Technology is a critical investment that can help companies reduce costs and increase efficiency. According to a recent survey by Gartner, an astounding 40% of CFOs say they plan to increase their IT budgets, even in times of economic uncertainty. Automation is also seen as a deflationary force that can help companies boost productivity and reduce costs while maintaining strong barriers to entry, what Morgan Stanley analysts call “deflation enablers.”

SmartTRAK’s Insights-as-a-Service solution has the potential to drive significant savings while also providing a competitive edge for your growth strategies. Just look at some of the potential results investments in SmartTRAK can provide companies:

• 20 to 25% increase the productivity of knowledge workers
• 25 - 35% reduction in time searching and gathering information with a searchable record of knowledge
• 3.5 – 6.5 hours of increased value-added time per week

But the proof is in the pudding. With the kinds of challenges that Medtech companies are facing today, SmartTRAK offers necessary solutions to help ease the burden of inflation. The SmartTRAK insights platformcombined with our subject matter experts can work as an extension of your market intelligence team, keeping you in-the-know and more productive than ever as you weather the economic storm.

If your organization is grappling with the kinds of budget challenges we mentioned while striving for double-digit growth, allow SmartTRAK to help. With a simple discovery call, our team can demonstrate the value and positive impacts of your company’s market intelligence spend. Using our SmartTRAK ROI Modeling tool, we can uncover invisible productivity and consolidation opportunities that can result in cost savings, greater efficiency and a positive ROI. All you have to do is click the button below to reach out to schedule.

As the CEO of SmartTRAK, I understand Medtech executives often drown in data and need quick, easy access to market insights from a trusted source. According to a Forbes article Big Data is Dead. Long Live Smart Data, the “more Data-is-Better” era is over, and it is time for Smart Data. And that means a SmartTRAK subscription is more important than ever.

SmartTRAK is the Medtech’s industry first and only “Insights-as-a-Service” (IaaS) solution, curating data from hundreds of data sources, including public and commercial databases as well as extensive attendance and coverage of industry conferences. Our team of industry experts and data scientists do the work for our customers, providing actionable intelligence and insights from data that is already cleaned, verified and featurized. Our proprietary data curation methodology powers the SmartTRAK platform, which can be accessed on demand 24x7 across the enterprise.

SmartTRAK, the leading global Medtech business and market insights platform in the Orthopedics, Wound Care, Regenerative Medicine and Neuro Therapy markets, announces the expansion of its solutions portfolio focused on new market coverage for Wound Debridement and Injectables for spinal disc degeneration and osteoarthritis (OA) of the knee.

SmartTRAK is an Insights-as-a-Service platform that equips customers with real-time, accurate market, company and product insights from hundreds of carefully curated data sources. The solution includes rich content provided through a SaaS platform and includes daily updates, tools and dashboards along with direct access to market analysts and expert advisory services.

Wound Debridement, a newly covered segment offered on the SmartTRAK platform, is foundational to wound healing and the success of every advanced wound care product. According to Wound Care market expert and General Manager Gary Delhougne, “our new module will cover the full scope of the debridement market opportunity and will be beneficial to companies directly participating or contemplating entering into the debridement space.” The Wound Debridement module is now widely available to customers.