SmartTRAK reports from the recent Wounds UK conference and discovers optimistic resilience in the face of challenging conditions.
SmartTRAK forecasts a challenging future for the UK Advanced Dressings Market. The UK has accessible outpatient reimbursement for dressings, has minimal higher-priced technologies such as Skin Substitutes and is the home market for two of the biggest global dressing companies. So why does this market show such low growth potential?
At the recent Wounds UK 2024 event, in an uncharacteristically sunny Harrogate, UK, SmartTRAK explored what is driving these variances and found a market in a period of change, as companies address commercial challenges with optimistic resilience, focusing on the following key topics:
- Pricing and Contracts
- The fall had seen large tenders completed for The NHS Supply Chain and NHS Wales. These offered the first opportunity for significant price reviews for dressings in the hospital channel since COVID-19. Most companies that SmartTRAK spoke to anticipate prices to ... (read more)
- Wound Clinics
- Private wound clinics continue to grow in the UK. The National Health Service (NHS) has been under significant pressure since COVID-19, and members of the public are increasingly open to ... (read more)
- Lack of Product Innovation
- There was a noticeable lack of new innovative products at the conference, with leading companies primarily focusing on ... (read more)
Click the button below to download and read the complete "UK Market Growth Undermined by Advanced Dressings Challenges" perspective article by Kris Flinn, SmartTRAK Senior Analyst - Wound.