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SmartTRAK Life Sciences News and Analysis Blog

1 min read

Need Ortho, Wound or Neuro Market Data Quickly?

By Sharon O'Reilly on 8/10/18 2:00 PM

With SmartTRAK, you will always be ahead of the competition.

We just launched SmartTRAK 3.0, the latest version of our premier Business Intelligence Data Platform in the Orthopedics, Wound Care and Neuro Therapies spaces.

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2 min read

SmartTRAK 3.0 Is Here!

By Sharon O'Reilly on 8/6/18 6:00 AM

It’s here! Cue the confetti. SmartTRAK 3.0 has officially launched today Monday, August 6! We couldn’t be more excited and we have our subscribers to thank.  Why our subscribers, you may ask?

Because our latest iteration of SmartTRAK was inspired by them.

For the past year, we at SmartTRAK have been talking with our subscribers to find out how we could better serve them.  ‘How can we make SmartTRAK even smarter?’ we asked. We learned that users wanted easier access to information and a better overall user experience.

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2 min read

We're Bringing You a Better SmartTRAK

By Sharon O'Reilly on 8/3/18 10:05 AM

Are you ready for faster, more intuitive business intelligence research experience? An intelligence platform that doesn’t just help you work smarter but actually also makes you smarter?  We are too.

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2 min read

Get Ready for SmartTRAK 3.0 Launching on August 6, 2018

By Sharon O'Reilly on 7/30/18 9:00 AM

SmartTRAK was the first real-time business intelligence portal for the Orthopedics, Wound Care and Neuro Therapies Markets. With SmartTRAK 3.0, arriving on August 6, 2018, you get all the same great content, tools and market coverage as before, but now in a more user friendly platform, where subscribers can more easily locate relevant information, enabling them to work quicker and more efficiently. You get fast, accurate, real-time information, in aggregate, available right at your fingertips, that ensures you will always be one step ahead of the competition.

In 2017, we asked some of our subscribers a simple question.

“How can we better help you?”

Our subscribers told us that they wanted easier access to information and usability. So, we rolled up our sleeves and got to work, calling on a user experience expert to help us streamline, overhaul and improve the experience for our users.

The result? SmartTRAK 3.0, featuring:

  • Improved user experience: We made relevant business intelligence easier to get to and moved our most accessed information to our homepage.  Our navigation was greatly improved as was our search functionality, resulting in quicker digestion of pertinent intel for our users.

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1 min read

Are you ready for SmartTRAK 3.0?

By Sharon O'Reilly on 7/24/18 9:15 AM

 Are you ready for SmartTRAK 3.0?

We hope so, because it’s coming your way August 6, 2018!  We’re always striving to be better− for our customers and for ourselves. So in 2017, we asked some of our subscribers a simple question.  

“How can we better help you?”

 And then we listened.

 Our subscribers told us that they wanted easier access to information and usability. So, we rolled up our sleeves and got to work, calling on a user experience expert to help us streamline, overhaul and improve the experience for our users.

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1 min read

SmartTRAK Attending SNIS 2018 - Society of NeuroInterventional Surgery Meeting

By Anne Staylor on 7/20/18 12:05 PM

SmartTRAK is excited to be attending #SNIS - Society of Neuro Interventional Surgery's 15th annual meeting on July 23-26 at the Hilton San Francisco Union Square, in San Francisco, California.

SmartTRAK will be represented by Anne Staylor, Managing Editor, Business Intelligence and Senior Director, Advanced Technologies and Christopher McCarthy, Vice President Corporate Accounts, Orthopedics and Neuro. Please  contact us if you would like a meeting.


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2 min read

SmartTRAK Seeking Advanced Wound Care Market Analyst

By Susan Paquette on 7/17/18 9:33 AM

BioMedGPS, the leader in online business intelligence for the Medical Device and Life Science industries, is seeking an Advanced Wound Care (AWC) Analyst to support SmartTRAK Business Intelligence, an online, comprehensive, easy-to-use, web-based business intelligence solution used by the top  global wound care manufacturers. SmartTRAK integrates real time market data and analysis accessible throughout an organization, fostering an innovative collaborative approach to market strategy resulting in better decision-making.

We are looking for an experienced, motivated individual with expertise in the AWC market with knowledge of Wound Biologics, External Devices (NPWT), Advanced Dressings and Diagnostic Aids. This individual has worked for a wound care manufacturer, preferably in a marketing or business development role. The position is part-time, 15-20 hours per week.

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1 min read

SmartTRAK Interviews Nick Deeter of Wishbone Medical - Pediatric Orthopedics

By Lisa Mahan on 7/13/18 9:24 AM

Interest in the $2.5B market for pediatric orthopedics has been growing as companies like Wishbone Medical develop an increasing number of anatomically appropriate implants for kids in indications ranging from spinal deformities to hip replacements. Lisa Mahan, VP  Content Development, Orthopedics at SmartTRAK recently interviewed Nick Deeter, Founder, Chairman of the Board, and CEO of WishBone Medical, who has been a pioneer in this market segment.

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1 min read

SmartTRAK Attending American Orthopaedic Foot & Ankle Society Meeting In Boston, MA.

By Natasha Weeks on 7/11/18 9:00 AM

SmartTRAK is excited to be attending AOFAS 2018 - American Orthopaedic Foot & Ankle Society - on July 11-14, 2018 in Boston, Massachusetts.

Representing SmartTRAK will be Natasha Weeks, Sr. Analyst, Trauma & Extremities Fixation, Christopher McCarthy, VP Corporate Accounts, Orthopedics and Neuro and Michelle Calderon, Account Manager, Orthopedics. Please contact us if you would like a meeting!

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5 min read

Key Product Trends in the Orthopedic Trauma Market

By Natasha Weeks on 7/3/18 12:59 PM

SmartTRAK's  Trauma & Extremities Fixations Sr. Analyst Natasha Weeks identified several key product trends at the Orthopaedic Trauma Association’s (OTA) 33rd Annual Meeting in Vancouver, BC Oct. 11-14, 2017, as manufacturers looked to differentiate themselves and gain share in the US Trauma market, projected to reach over $2.2B by 2021. 

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