From Site of Care Migration to the Impact of Reimbursement Changes SmartTRAK evaluates market trends to watch for in 2022.
by Gary Delhougne, GM Wound

The Skin Substitute/CTP (Cellular and/or Tissue-based Products) market is undergoing significant growth and change. Reimbursement motives, COVID-19 and clinician site of care decisions had a profound impact on the market in 2020 and 2021. The growth outlook for 2022 remains strong as providers and industry adapt to unique market conditions.

SmartTRAK estimates the 5-year CAGR (compound annual growth rate) through 2025 for Skin Substitutes/CTP products to be in the mid to high single digits. In 2020, industry revenue surpassed $1B and SmartTRAK expects the market to pass $1.5B by 2025.

To better understand the impact of site of care changes, SmartTRAK launched a new subscription module specifically covering site of care changes occurring in the Skin Substitute/CTP market. It’s SmartTRAK’s fastest-growing new product offering and you can learn more by clicking here.

As SmartTRAK looks to 2022, we see three trends to consider for the Skin Substitute/CTP market –

SmartTRAK, the leading source of competitive intelligence used by the top ten global orthopedic & wound care companies, was once again cited as a trusted source, this time in ConvaTec's press release "Entry into the attractive wound biologics segment through the acquisition of Triad Life Sciences Inc" published January 28th.

ConvaTec, in the press release, stated that it was " ...

The US market for Hemostats and Sealants regained its pre-pandemic stride in Q321 as many procedures mostly returned to normal volumes.

Advanced Wound Care (AWC) continues to rebound in 2021 with growth from US Skin Substitutes and WW Advanced Dressings despite weakness in NPWT.

The WW Advanced Wound Care (AWC) market grew +6.5% YoY in Q321, according to the SmartTRAK Financial Dashboard.

The WW AWC market is made up of a diverse array of wound care products comprising the segments of Advanced Dressings, Wound Biologics and External Devices. WW Advanced Dressings grew in Q3, driven by robust gains in Foams, Antimicrobials and Superabsorbents. WW Wound Biologics showed continued gains among US Skin Substitute market leaders. WW External Devices (of which NPWT makes up 96%) was mostly flat due to delta variant headwinds and low elective procedure volumes slowing growth.

Among the many topics covered in detail in our comprehensive Q321 Advanced Wound Care Market Recap* are:

As a tumultuous year comes to a finish, the orthopedic industry prepares to gather one last time and close out the year. The Orthopedic Summit once again comes to the Bellagio in Las Vegas, Nevada to bring together the top names in the industry. SmartTRAK will be attending OSET 2021 from December the 11th through the 14th. We've put together an overview of recent Orthopedic news highlights to get you up to speed before the meeting. If you'd like to meet with us in person, please reach out.

The following is just a small sampling of recent Orthopedics related news and updates from around the world compiled, reviewed and posted in real time every day by the expert analysts at SmartTRAK.

Markets:

• Needham Ortho Surgeon Expert Call Highlights
  During a call co-hosted by Needham, Hip and Knee surgeon Dr. Richard Berkowitz of Tamrac, FL, noted COVID accelerated the shift of recon procedures to the outpt setting w/ ~10-20% of his procedures outpt to increase to ~40-50% over the next few yrs. Needham Ortho Expert Call
  
  
• Knee Market Leaders See Share Gains in Q321
  According to SmartTRAK Financial Dashboard, US knee replacement implant market leader Zimmer Biomet* saw improved market share sequentially in Q321 compared to Q221. Stryker* also experienced an increase in share compared to Q221.
  
  
• OTA 2021 Updates
  

  DePuy Synthes* showcased their long awaited 3.5/4.5 VA-LCP Periprosthetic Femur Plate*. According to SmartTRAK discussions, the periprosthetic plate spans the femur and is currently in limited launch w/ ~50 sets in the field and full set rollout to commence next year.

Clinical and industry attendees return to in-person conferences but product launches were limited.

It has been more than two years since the last in-person Society for Advancement of Wound Care (SAWC) meeting and based on attendance at this year’s meeting in Las Vegas (October 29-31), wound care clinicians and exhibitors were ready to be live and in person again.

SmartTRAK returned to the conference in person too and walked the exhibit floor, attended symposia and talked to exhibitors and clinicians to understand the latest trends in the US market for Advanced Wound Care, which is projected to reach
* by 2025E according to SmartTRAK estimates. Two dominant takeaways emerged from SAWC Fall 2021, including the enthusiastic return of in-person wound conferences and only a limited selection of new product introductions.

Pete Wehrly, CEO of VIVEX Biologics, discusses the Company and its diverse portfolio in orthopedics and wound care in an interview with SmartTRAK

In an interview with SmartTRAK, VIVEX Biologics’ CEO Pete Wehrly discusses how VIVEX’ diverse portfolio of regenerative solutions in orthopedics and wound care can potentially turn the regenerative medicine industry on its ear with an eye towards proving, through economic and clinical evidence, that its technologies are better than anything on the market today.

To find out more about the Company, its technologies and what’s next in terms of clinical research and reimbursement, click on the following video to see the interview recorded live at the North American Spine Society (NASS) Annual Meeting held in Boston Sept 29 to Oct 2, 2021 (11:24 min). A link to download the complete transcript of the interview is also provided below.

In an interview with SmartTRAK, Parachute Health CEO David Gelbard discusses the Company and its novel, online DME ordering system for medical devices and supplies that benefit the patient, provider and supplier eliminating the challenges of the ancient fax world.

Parachute Health has implemented a novel, online ordering system that is used for a variety of DME supplies including mobility, sleep therapy and respiratory aids, along with diabetes, wound care, ostomy and urology incontinence supplies. The system benefits the patient, provider and supplier by creating a win, win, win for all and eliminates the challenges of the back-and-forth approval process associated with faxing requests.

In an interview with SmartTRAK, Parachute Health’s CEO, David Gelbard said he founded the Company because his father did not receive an important DME supply after leaving the hospital, causing him to fall at home and requiring additional care. David’s vision for the Company is to establish the infrastructure for DME supplies such that its ease-of-use replicates that of ordering shoes on Amazon or swiping your credit card at a local coffee store. Today, the Company operates across the US at 40,000 different sites of care, from hospitals, nursing homes and doctor’s offices to home health and hospice agencies, and has a network of over 100,000 physicians and prescribers—a number that is rapidly growing. To find out more about the Company and its operation, click on the following video to listen to SmartTRAK’s interview with David Gelbard, recorded via Uberconference (23:35 min). A link to the complete transcript of the interview is also provided below.

It's time to get out there again and reconnect. SmartTRAK is excited to be attending SAWC Fall, the Symposium on Advanced Wound Care in Las Vegas, Nevada, October 29-31. Gary Delhougne, our new GM,  Wound, will be representing SmartTRAK at the meeting. Please reach out if you would like to meet with Gary in Nevada and see what SmartTRAK can do for you. We've also put together an overview of the latest AWC news to give you a little head start before you get to Vegas.

At SmartTRAK, we constantly monitor the worldwide MedTech industry, sifting through the noise to present to our subscribers the most relevant international news, patents, trends, new products, financial data and competitor developments in the global Life Sciences industry. The following is just a small sampling of recent Advanced Wound Care related news and updates from around the world compiled, reviewed and posted in real time every day by the expert analysts at SmartTRAK.

Markets:

• Advanced Medical Solutions*
  

  AMS announced that they became part of the NHS Shared Business Services (NHS SBS) framework in the UK w/ their range of advanced wound care dressings. The agreement covers health and corporate services including, e.g., IT, legal, estates & facilities and business services.

• Foam Dressings in Europe
  Foam is the leading dressing category in the TOP5 EU countries except for Italy, where antimicrobial dressings head up the market in 2020. France owns 36% of the EU Foam market followed by Germany w/ 22%, UK w/ 14%, Spain w/ 8% and Italy w/ 3%. SmartTRAK Europe Market Reports 
  
  
• Winner Medical*
  Winner Medical reported from their participation in the 85th China International Medical Equipment (Autumn) Expo (CMEF) in Shenzhen, China. Winner exhibited their market areas, mainly wound care and infection prevention, for professional care and home care.<
  

We are pleased to announce that Gary Delhougne has joined the team at SmartTRAK as General Manager, Wound. Gary is a licensed attorney with 20 years’ medical device and consulting experience in market access, health economics and policy roles at Smith & Nephew, Covidien, Avalere Health and Ernst & Young.

Gary will be taking over for Susan Paquette, who is retiring at the end of the year. For the past 10 years, Susan has been the face of SmartTRAK Wound Care at industry meetings and has become a trusted advisor to many of our subscribers.

Gary will be representing SmartTRAK at SAWC Fall in Las Vegas, October 28-31. If you would like to meet with him to discuss the exciting new innovations ahead and learn how to network your entire organization with SmartTRAK, click the link below. To learn more about Gary, just keep reading!

Meet Gary Delhougne:

What is your role with SmartTRAK? As the General Manager of SmartTRAK’s Wound business, it is my role to lead the wound care team in delivering actionable business intelligence and decision-making tools to help our customers better serve patients and providers.