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SmartTRAK Life Sciences News and Analysis Blog

Thomas Wallick

30+ years’ experience in Consumer and Life Sciences Industry marketing including Orthopedics and Cardiology.

Recent Posts

10 min read

The Week in Orthopedic Research & Development - March 22, 2022

By Thomas Wallick on 3/22/22 9:30 AM

As the world continues to adapt to the "new normal", even with the possibility of a new variant ahead, SmartTRAK keeps calm and carries on, reporting daily on the challenges still ahead, covering all aspects of the Orthopedic market: Extremities, OrthoBio, Spine, Computer Assisted Surgery, Total Joints, Trauma, Soft Tissue Fixation and EU Extremities and Trauma. And, if you are in Chicago for the big Orthopedics conference this week, make sure you visit us at Booth #4350, or you can schedule a meeting with us...just click here.

SmartTRAK features curated content by our team of industry experts, bringing the most relevant information and insight directly to you in real time. Learn about the latest news, emerging technologies or start-ups to watch, conference happenings and more via articles, videos and interviews.

The following is just a small sampling of recent Orthopedic updates from around the world compiled, reviewed and posted daily by our SmartTRAK analysts.

New Products:

  • Nexxt Spine* 

    Nexxt Spine launches a product-line extension to the NEXXT MATRIXX 3D Printed Porous Titanium portfolio of implants indicated for use in stand-alone ALIF procedures, which features Nexxt Spine’s proprietary 3D laser printed titanium technology. LinkedIn.com

  • DePuy Synthes announced two new additions to its Attune Knee line, Attune Cementless Fixed Bearing Knee w/ AFFIXIUM 3D porous coating (tibial component) and Attune Medial Stabilized Knee.(medial stabilized fixed-bearing insert), that can be used with other Attune components.

  • On FY21 performance, Biogennix’s CEO Chris MacDuff also mentioned the Company saw increasing sales for its newest product, Agilon Moldable, esp in the F&A surgery market. The company also continued to see consistently strong growth of Agilon Moldable in the spine market segment.

Patents:

  • Medtronic*

    Warsaw Orthopedic’s US Patent Application “SPINAL IMPLANT WITH FEATURES FACILITATING INDEPENDENT EXPANSION OF PORTIONS THEREOF & METHOD FOR USE THEREOF” was published describing an implant which facilitates adjustment of lordotic/kyphotic &/or coronal angulation. 20220079770

  • One-Way Adjustable Loop Suture Constructs  

    US Patent “One-Way Adjustable Loop Suture Constructs And Methods Of Forming And Using The Same” was issued describing surgical constructs & methods of use for a one-way adjustable fixation loop for a fixation device, such as a cortical button or plate.11,272,920

  • Acumed’s US Patent Application “HEADLESS COMPRESSION SCREW HAVING AN ATTACHMENT MECHANISM” was published describing a cannulated headless compression screw w/ an attachment mechanism that enables coupling various attachments to the screw. 20220079642

Topics: Orthopedics
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3 min read

Meet The Expert: Beth Roach, Account Manager, Customer Success

By Thomas Wallick on 3/14/22 10:28 AM

We are pleased to announce that Beth Roach has joined the team at SmartTRAK as our new Account Manager, Customer Success. The SmartTRAK Customer Success team ensures that our users are realizing the maximum benefit from the platform. The team is a central point of contact for users, in addition to the existing SmartTRAK Sales and Analyst teams, and provides complimentary training (refresher or new user) in person or via video.

If you'd like to discuss your SmartTRAK account with Beth, please reach out to her and she'll be happy to support you.

Meet Beth Roach:

What is your role with SmartTRAK? Account Manager, Customer Success

What do you like about SmartTRAK? There is just so much information all in one place. All news, company profiles, market sizing, product portfolio comparison and so much more all at your fingertips!

Topics: Meet The Team
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10 min read

The Week in Orthopedics Research & Development

By Thomas Wallick on 2/10/22 9:30 AM

As the world slowly adapts to the "new normal",  SmartTRAK continues to report daily on the challenges still ahead, covering all aspects of the Orthopedic market: Extremities, OrthoBio, Spine, Computer Assisted Surgery, Total Joints, Trauma, Soft Tissue Fixation and EU Extremities and Trauma. And, if you are going to Chicago for the big Orthopedics conference in March, visit us at Booth #4350 or you can schedule a meeting with us...just click here.

SmartTRAK features curated content by our team of industry experts, bringing the most relevant information and insight directly to you in real time. Learn about the latest news, emerging technologies or start-ups to watch, conference happenings and more via articles, videos and interviews.

The following is just a small sampling of recent Orthopedic updates from around the world compiled, reviewed and posted daily by our SmartTRAK analysts.

New Products:

  • Journey ll* - Smith+Nephew*

    Smith+Nephew announced the first completed surgery using its JOURNEY II Medial Dished (MD) System for total knee arthroplasty. The procedure was performed by Dr. Ran Schwarzkopf, Orthopedic Adult Hip and Knee Reconstruction at NYU Langone Health.

  • Zimmer Biomet is anticipating the launch of Persona* cementless knees later in 2022 incorporating a design for improved press-fit fixation. The Company has < 10% penetration in cementless w/ runway ahead for the new knee to take off. ZBH Q421 Earnings Transcript on Unhedged.com

  • On FY21 performance, Biogennix’s CEO Chris MacDuff also mentioned the Company saw increasing sales for its newest product, Agilon Moldable, esp in the F&A surgery market. The company also continued to see consistently strong growth of Agilon Moldable in the spine market segment.

Patents:

  • CONMED* 

    Conmed’s US Patent Application “Dual Expansion Anchor” was published describing a suture anchor with an expanding function for biceps tenodesis. 20220039792

  • Expandable Intervertebral Device

    A US Patent Application “EXPANDABLE INTERVERTEBRAL DEVICE,” submitted by the Moskowitz Family, LLC of Rockville, MD was published describing a universal zero-profile expandable intervertebral spacer device for fusion & distraction throughout the entire spine. 20220039963

  • Howmedica Osteonics’ US Patent Application “ORTHOPEDIC SURGICAL PLANNING BASED ON SOFT TISSUE AND BONE DENSITY MODELING” was published describing virtual surgery planning using a mixed-reality headset display. 20220039868

Topics: Orthopedics
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3 min read

Meet The Expert: Kris Flinn, Analyst, Wound Care

By Thomas Wallick on 2/7/22 1:37 PM

We are pleased to announce that Kris Flinn has joined the team at SmartTRAK as an analyst in Wound Care. Kris has 20+ years of experience within wound care, including Smith & Nephew. Kris recently ran a consultancy focusing on assisting med device companies with commercial strategies. He is based in England.

Meet Kris Finn:

What is your role with SmartTRAK? I’m an analyst within the wound team, with a particular focus on NPWT in Europe.

What do you like about SmartTRAK? The quality of the information and analysis produced is excellent, and something which does not exist anywhere else. All of the team members are true experts in their field, and have the experience and networks to prove it.

What is something special or unique that you bring to SmartTRAK subscribers?

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1 min read

ConvaTec Acquires Triad Life Sciences, Cites SmartTRAK in Press Release

By Thomas Wallick on 2/1/22 9:30 AM

SmartTRAK, the leading source of competitive intelligence used by the top ten global orthopedic wound care companies, was once again cited as a trusted source, this time in ConvaTec's press release "Entry into the attractive wound biologics segment through the acquisition of Triad Life Sciences Inc" published January 28th.

ConvaTec, in the press release, stated that it was " ...

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2 min read

Meet The Expert: Tracey Clarke, Account Manager, Customer Success

By Thomas Wallick on 1/31/22 11:37 AM

We are pleased to announce that Tracey Clarke has joined the team at SmartTRAK as our new Account Manager, Customer Success. Tracey has 20+ years experience in the Print and Digital Communications industry, including roles as a Client Relations Manager and IT Project Manager at Broadridge Customer Communications and DST Output LTD.

Meet Tracey Clarke:

What is your role with SmartTRAK? I am an Account Manager on the newly established Customer Success team.

What do you like about SmartTRAK? This is an exciting time to be starting at SmartTRAK. There are many positive changes happening and I am enjoying the opportunity to see the outcome. I feel very fortunate to be with a company that helps others Be the Expert.

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5 min read

SmartTRAK's Top 10 Blog Posts of 2021

By Thomas Wallick on 1/25/22 9:30 AM

Despite the seemingly never-ending COVID-19 epidemic, SmartTRAK continued to keep you informed of everything that transpired in the MedTech industry in 2021. As the leading provider of real-time market data and analysis for the orthopedic, wound, regenerative medicine and neuro therapies markets, SmartTRAK is uniquely suited to make you the expert on all the latest developments. Our knowledgeable analysts covered a lot of ground, everything from breaking medical device event coverage to interviews with some of the industry's top thought leaders.

Here are SmartTRAK's Top 10 blog posts of the past year that garnered the most attention from you and your colleagues, plus 3 bonus posts, because at SmartTRAK we always strive to deliver more than what's expected!

Trends in OrthoBiologics & Regenerative Medicine: A Surgeon's Perspective
by Freddy Buntoum

In this wide-ranging interview with SmartTRAK, Dr. Wasik Ashraf, an Orthopaedic Surgeon specializing in Sports Medicine, gives his view of CMS' FY21 OPPS-ASC Final Rulemaking, and discusses emerging trends and innovation in OrthoBiologics and Regenerative Medicine.

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2 min read

Smith+Nephew Cites SmartTRAK in Engage Surgical Acquisition Press Release

By Thomas Wallick on 1/21/22 9:30 AM

SmartTRAK was cited as a source in a press release from Smith+Nephew* entitled "Smith+Nephew acquires novel cementless partial knee system."

Smith+Nephew, in the release, announced that it has acquired Engage Surgical, owner of the only cementless unicompartmental (partial) knee system commercially available in the US. The article cited SmartTRAK's reporting that "the partial knee market is currently worth approximately $300 million in the US".

The press release goes on to say that "This acquisition strongly supports Smith+Nephew’s strategy for growth by transforming its business through innovation and acquisition, while also providing differentiation for its customers. The Engage Surgical Partial Knee System is a novel, modern cementless knee implant to serve a resurgent segment driven by the potential for better long-term fixation through biologic integration, shorter operating times, and the shift to Ambulatory Surgery Centers (ASCs)."

Randy Kilburn, Exec VP & GM, Reconstruction, Robotics and Digital, added:

“Smith+Nephew is now the only medical device company offering both cemented and cementless partial knee implants in the US, as well as robotics-assistance through the CORISurgical System that is well-suited for the precise alignment needed .... The acquisition will drive Smith+Nephew’s Robotics and Real Intelligence strategy. Partial knee procedures are well-matched for robotics due to the need for precise alignment and Smith+Nephew’s CORI Surgical System already supports the cemented JOURNEY II unicompartmental knee. The Engage Surgical Partial Knee System is optimised for robotics and will have an application with CORI in the future. Engage Surgical’s Partial Knee System also complements Smith+Nephew’s focus on serving the growing outpatient market, with an increasing proportion of knee procedures performed in ASCs."


Used by the leading orthopedic and wound care companies, SmartTRAK is the premier provider of competitive intelligence, including market data, analysis and advisory services for the orthopedic, wound, regenerative medicine and neuro therapies markets. If you would like a demo of what SmartTRAK has to offer and how we can help increase proficiency, improve productivity and reduce costs for your company, just click the button below.

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3 min read

Meet The Spine Expert: Courtney Sheedy, GM, Spine

By Thomas Wallick on 1/18/22 9:30 AM

We are pleased to announce that Courtney Sheedy has joined the team at SmartTRAK as our new General Manager, Spine. Courtney has 15+ years of Global Marketing and Product Development experience dedicated to the spinal medical device market serving in leadership roles for companies like Zimmer Biomet, Alphatec, Corelink and joimax.

Meet Courtney Sheedy:

What is your role with SmartTRAK? General Manager, Spine

What do you like about SmartTRAK? I’m fortunate to have been a user of SmartTRAK for many years prior to joining the ranks as a GM. I love how dynamic the SmartTRAK platform is. For Marketing and Business Development teams to be able to access real-time market information to guide their pipeline planning and day-to-day marketing strategies is one of the most unique and beneficial attributes. I also love how user-friendly the platform is. As a former marketer, I loved the ability to export data files for direct use.

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2 min read

Meet Ray Luzi - Vice President, Customer Success

By Thomas Wallick on 11/29/21 5:00 PM

We are pleased to announce that Ray Luzi has joined the team at SmartTRAK as Vice President of Customer Success. Ray has 25+ years' experience in guiding customer engagement and success with leadership roles at Broadridge as Senior Director of Client Relations and DST OUTPUT Limited.

Meet Ray Luzi:

What is your role with SmartTRAK? I will be joining the team as Vice of President of Customer Success.

What is something special or unique that you bring to SmartTRAK subscribers? My background has been in account management in customer communications. I have built strong relationships with my customers based on transparency and the ability to deliver solutions. I have been extremely fortunate to work with talented individuals who are passionate about servicing our customers.   I look to continue to foster that approach with SmartTRAK.
Topics: Meet The Team
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