We are pleased to announce that Tracey Clarke has joined the team at SmartTRAK as our new Account Manager, Customer Success. Tracey has 20+ years experience in the Print and Digital Communications industry, including roles as a Client Relations Manager and IT Project Manager at Broadridge Customer Communications and DST Output LTD.

Meet Tracey Clarke:

What is your role with SmartTRAK? I am an Account Manager on the newly established Customer Success team.

What do you like about SmartTRAK? This is an exciting time to be starting at SmartTRAK. There are many positive changes happening and I am enjoying the opportunity to see the outcome. I feel very fortunate to be with a company that helps others Be the Expert.

Despite the seemingly never-ending COVID-19 epidemic, SmartTRAK continued to keep you informed of everything that transpired in the MedTech industry in 2021. As the leading provider of real-time market data and analysis for the orthopedic, wound, regenerative medicine and neuro therapies markets, SmartTRAK is uniquely suited to make you the expert on all the latest developments. Our knowledgeable analysts covered a lot of ground, everything from breaking medical device event coverage to interviews with some of the industry's top thought leaders.

Here are SmartTRAK's Top 10 blog posts of the past year that garnered the most attention from you and your colleagues, plus 3 bonus posts, because at SmartTRAK we always strive to deliver more than what's expected!

Trends in OrthoBiologics & Regenerative Medicine: A Surgeon's Perspective
by Freddy Buntoum

In this wide-ranging interview with SmartTRAK, Dr. Wasik Ashraf, an Orthopaedic Surgeon specializing in Sports Medicine, gives his view of CMS' FY21 OPPS-ASC Final Rulemaking, and discusses emerging trends and innovation in OrthoBiologics and Regenerative Medicine.

SmartTRAK was cited as a source in a press release from Smith+Nephew* entitled "Smith+Nephew acquires novel cementless partial knee system."

Smith+Nephew, in the release, announced that it has acquired Engage Surgical, owner of the only cementless unicompartmental (partial) knee system commercially available in the US. The article cited SmartTRAK's reporting that "the partial knee market is currently worth approximately $300 million in the US".

The press release goes on to say that "This acquisition strongly supports Smith+Nephew’s strategy for growth by transforming its business through innovation and acquisition, while also providing differentiation for its customers. The Engage Surgical Partial Knee System is a novel, modern cementless knee implant to serve a resurgent segment driven by the potential for better long-term fixation through biologic integration, shorter operating times, and the shift to Ambulatory Surgery Centers (ASCs)."

Randy Kilburn, Exec VP & GM, Reconstruction, Robotics and Digital, added:

“Smith+Nephew is now the only medical device company offering both cemented and cementless partial knee implants in the US, as well as robotics-assistance through the CORISurgical System that is well-suited for the precise alignment needed .... The acquisition will drive Smith+Nephew’s Robotics and Real Intelligence strategy. Partial knee procedures are well-matched for robotics due to the need for precise alignment and Smith+Nephew’s CORI Surgical System already supports the cemented JOURNEY II^◊ unicompartmental knee. The Engage Surgical Partial Knee System is optimised for robotics and will have an application with CORI in the future. Engage Surgical’s Partial Knee System also complements Smith+Nephew’s focus on serving the growing outpatient market, with an increasing proportion of knee procedures performed in ASCs."

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Used by the leading orthopedic and wound care companies, SmartTRAK is the premier provider of competitive intelligence, including market data, analysis and advisory services for the orthopedic, wound, regenerative medicine and neuro therapies markets. If you would like a demo of what SmartTRAK has to offer and how we can help increase proficiency, improve productivity and reduce costs for your company, just click the button below.

We are pleased to announce that Courtney Sheedy has joined the team at SmartTRAK as our new General Manager, Spine. Courtney has 15+ years of Global Marketing and Product Development experience dedicated to the spinal medical device market serving in leadership roles for companies like Zimmer Biomet, Alphatec, Corelink and joimax.

Meet Courtney Sheedy:

What is your role with SmartTRAK? General Manager, Spine

What do you like about SmartTRAK? I’m fortunate to have been a user of SmartTRAK for many years prior to joining the ranks as a GM. I love how dynamic the SmartTRAK platform is. For Marketing and Business Development teams to be able to access real-time market information to guide their pipeline planning and day-to-day marketing strategies is one of the most unique and beneficial attributes. I also love how user-friendly the platform is. As a former marketer, I loved the ability to export data files for direct use.

We are pleased to announce that Ray Luzi has joined the team at SmartTRAK as Vice President of Customer Success. Ray has 25+ years' experience in guiding customer engagement and success with leadership roles at Broadridge as Senior Director of Client Relations and DST OUTPUT Limited.

Meet Ray Luzi:

What is your role with SmartTRAK? I will be joining the team as Vice of President of Customer Success.

What is something special or unique that you bring to SmartTRAK subscribers? My background has been in account management in customer communications. I have built strong relationships with my customers based on transparency and the ability to deliver solutions. I have been extremely fortunate to work with talented individuals who are passionate about servicing our customers.   I look to continue to foster that approach with SmartTRAK.

We are pleased to announce that Shelly Caruso has joined the team at SmartTRAK as a Market Analyst/Medical writer. Shelly has 8+ years in clinical healthcare, 4+ years neurosurgical and orthopedic intraoperative nursing working with medical devices at trauma centers and outpatient facilities, including cranial, spine, sports med, total joint and extremity. Shelly has a BA in economics and BSN in nursing and is a certified editor and member of The American Copy Editors Society.

We are pleased to announce that Amy Johannson has joined the team at SmartTRAK as QC Manager. Amy has broad B2B industry experience leading teams in driving quality results across complex projects including previous roles at AutoWeb and Kelley Blue Book.

Meet Amy Johannson:

What is your role with SmartTRAK? I was just brought on board full time as the QC Manager. Prior to this I was a QC Auditor helping to bring consistency to all our Company and product profiles.

What do you like about SmartTRAK? SmartTRAK is one of the most collaborative and supportive environments I’ve ever worked in. Ideas are heard and thoughtfully considered. The level of detail that goes into these profiles is tremendous and it shows the dedication the staff has to their work.

It's time to get out there again and reconnect. SmartTRAK is excited to be attending SAWC Fall, the Symposium on Advanced Wound Care in Las Vegas, Nevada, October 29-31. Gary Delhougne, our new GM,  Wound, will be representing SmartTRAK at the meeting. Please reach out if you would like to meet with Gary in Nevada and see what SmartTRAK can do for you. We've also put together an overview of the latest AWC news to give you a little head start before you get to Vegas.

At SmartTRAK, we constantly monitor the worldwide MedTech industry, sifting through the noise to present to our subscribers the most relevant international news, patents, trends, new products, financial data and competitor developments in the global Life Sciences industry. The following is just a small sampling of recent Advanced Wound Care related news and updates from around the world compiled, reviewed and posted in real time every day by the expert analysts at SmartTRAK.

Markets:

• Advanced Medical Solutions*
  

  AMS announced that they became part of the NHS Shared Business Services (NHS SBS) framework in the UK w/ their range of advanced wound care dressings. The agreement covers health and corporate services including, e.g., IT, legal, estates & facilities and business services.

• Foam Dressings in Europe
  Foam is the leading dressing category in the TOP5 EU countries except for Italy, where antimicrobial dressings head up the market in 2020. France owns 36% of the EU Foam market followed by Germany w/ 22%, UK w/ 14%, Spain w/ 8% and Italy w/ 3%. SmartTRAK Europe Market Reports 
  
  
• Winner Medical*
  Winner Medical reported from their participation in the 85th China International Medical Equipment (Autumn) Expo (CMEF) in Shenzhen, China. Winner exhibited their market areas, mainly wound care and infection prevention, for professional care and home care.<
  

We are pleased to announce that Jim Petricek has joined the team at SmartTRAK as General Manager, Orthobiologics and Regenerative Medicine. Jim has 20+ years operational and management consulting experience in orthobiologics and regenerative medicine with roles in product development, marketing and business development, including prior management positions with BioMimetic Therapeutics and Synthes.

Meet Jim Petricek:

What is your role with SmartTRAK? General Manager Orthobiologics and Regenerative Medicine; Lead Analyst Orthobiologics

What do you like about SmartTRAK? I’ve had the pleasure of interacting with SmartTRAK for many years. The group is very knowledgeable in their respective fields, and while I’m sure not every day is bliss, there is a very palpable sense that everyone really enjoys being part of the SmartTRAK team.

With the fresh scent of optimism in the air, it's time to get out there again and re-connect. SmartTRAK is excited to be attending OTA, the Orthopaedic Trauma Association annual meeting in Fort Worth, Texas, October 20-23. Please reach out if you would like to meet in Ft. Worth and see what SmartTRAK can do for you. We've also put together an overview of the latest trauma news to give you a head start for the meeting.

At SmartTRAK, we constantly monitor the worldwide MedTech industry, sifting through the noise to present to our subscribers the most relevant international news, patents, trends, new products, financial data and competitor developments in the global Life Sciences industry. The following is just a small sampling of recent Trauma related news and updates from around the world compiled, reviewed and posted in real time every day by our SmartTRAK expert analysts.

Patents:

• JNJ/DePuy Synthes* 
  

  DePuy Synthes Products’ US Patent Application “Angled Flutes in Cannulated Bone Screws” was published describing a cannulated bone anchor w/ cutting flutes extending to the distal end of the anchor. 20210307800

• Adaptive Tibiotalocalcaneal Arthrodesis Nail
  A US Patent Application “ADAPTIVE TIBIOTALOCALCANEAL ARTHRODESIS NAIL - NAIL ADAPTER SYSTEM,” submitted by Amr Abdelgawad of Brooklyn, NY was published describing a tibiotalocalcaneal nail & system that has a plurality of effective interfaces. 20210307794

• Arthrex*

  Arthrex was issued US Patent “Low profile dorsal plate” describing devices, systems & methods for direct dorsal fixation of fractures of the distal radius including a low profile dorsal plate. 11,134,996