With Smith+Nephew having dominated the wound debridement market for over a decade, SmartTRAK looks at how 2023 could be a year where we see the first signs of disruption.

The WW Wound Debridement Market is forecast to grow at a five-year CAGR of ~5.1%, according to SmartTRAK estimates. Although Smith+Nephew (SNN) has long dominated this market with more than 74% share, SmartTRAK believes 2023 could be a year of disruption in wound debridement as multiple players across a range of segments are poised to see financial returns after years of commercial progress. It is also worth noting that sharp debridement accounts for over half of the debridement procedures in the US, so the route to market growth is clear. 

• Complete Q123 US Surgical Matrices Market Overview
• SmartTRAK's Expert Market Analysis and Insights
• All Company News, Revenues, Data, Charts and Shares
• US Surgical Matrices Market Shuffles Leadership
• US Breast Matrices: Holding Steady
• US Hernia Repair Matrices Market: Another Solid Quarter
• Q123 Clinical/Regulatory Highlights

The US Surgical Matrices Market grew in Q123 with more strength in the Hernia Matrices segment, due to the continued growth of biosynthetic matrices and TELA Bio’s OviTex as physicians use them for ...

*These links and the complete unedited article can only be viewed by SmartTRAK subscribers to this module. For more information on SmartTRAK, including how to receive a demo and subscribe, please click the button below.

The ISASS 2023 annual meeting is taking place this week in San Francisco, and SmartTRAK is excited to be in attendance. Our team of spine experts will be roaming the event, providing our subscribers with up-to-the-minute news directly from the show floor. To ensure you're well-informed ahead of the meeting, below is a selection of recent spine news meticulously curated by our expert analysts at SmartTRAK.

If you're interested in receiving 30 days of COMPLIMENTARY daily real-time updates delivered to your inbox each morning, simply click here. Additionally, if if you are interested in learning more about The Future of Spine Enabling Technology for 2023, click here to read the article.

New Products:

• Orthofix*
  

  Orthofix noted that the Company launched the Lattus Lateral Access System and the Fathom Pedicle-Based Retractor System during Q123, which both address what the Company estimated to be a $1.8B MIS spine market.
  

• REFLECT Scoliosis System* - Globus*

  Globus Medical has announced FDA approval of REFLECT Scoliosis Correction System, the company's first humanitarian device. The non-fusion system, using a flexible cord instead of rigid metal rods, corrects scoliosis in young pts while preserving motion and allowing for growth.
  

Merger mayhem of Q422 continues and the Spine enabling tech space heats up with new navigation products and some robotics players seeing record-breaking sales and unit placements.

The Q422 WW Spine Enabling Tech Market was up +13.6% YoY, according to SmartTRAK Financial Dashboard. Medtronic (MDT) remained the market leader, followed by Globus Medical (GMED) and other enabling tech competitors like Brainlab and Stryker (SYK). For detailed Q422 revenues and shares by company in the US, EU and ROW, see SmartTRAK Spine Enabling Tech Financial Dashboard*.

• Complete Q422 Spine Enabling Tech Performance Recap
• Mighty Mergers in Q422 and Q123
  • SeaSpine and Orthofix Take the Plunge
  • Globus and NuVasive Join Forces in Q123
    
• Other Q422 Collaborations
  • ZimVie and Brainlab
  • Spineart and eCential Robotics
  • Captiva Spine and REMEX Medical
• Q422 Augmented Reality and Navigation Regulatory Highlights

Read the entire Q422 Spine Enabling Tech Market Recap, including SmartTRAK's expert analysis, news, data, charts, revenues and shares*

*These links and the complete unedited article can only be viewed by SmartTRAK subscribers to this module. For more information on SmartTRAK, including how to receive a demo and subscribe, please click the button below.

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In these uncertain times, the Medtech Industry is facing economic challenges, which have resulted in countless layoffs, early retirements and stressful budget cuts. As a result, many departments are left without proper staffing, creating major gaps in subject matter expertise and strategic insights. But times of pressure demand push-back from those determined to come out stronger on the other side, which is why now, more than ever, is the time to double down on your investments in market intelligence solutions and better technology.

Technology is a critical investment that can help companies reduce costs and increase efficiency. According to a recent survey by Gartner, an astounding 40% of CFOs say they plan to increase their IT budgets, even in times of economic uncertainty. Automation is also seen as a deflationary force that can help companies boost productivity and reduce costs while maintaining strong barriers to entry, what Morgan Stanley analysts call “deflation enablers.”

SmartTRAK’s Insights-as-a-Service solution has the potential to drive significant savings while also providing a competitive edge for your growth strategies. Just look at some of the potential results investments in SmartTRAK can provide companies:

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But the proof is in the pudding. With the kinds of challenges that Medtech companies are facing today, SmartTRAK offers necessary solutions to help ease the burden of inflation. The SmartTRAK insights platformcombined with our subject matter experts can work as an extension of your market intelligence team, keeping you in-the-know and more productive than ever as you weather the economic storm.

If your organization is grappling with the kinds of budget challenges we mentioned while striving for double-digit growth, allow SmartTRAK to help. With a simple discovery call, our team can demonstrate the value and positive impacts of your company’s market intelligence spend. Using our SmartTRAK ROI Modeling tool, we can uncover invisible productivity and consolidation opportunities that can result in cost savings, greater efficiency and a positive ROI. All you have to do is click the button below to reach out to schedule.

More than just robots. Targeting enabling technologies to the ASC setting, development of novel assistive technologies, next-generation software updates, new applications and data insights abound at AAOS 2023.

In the US Markets for Spine and Orthopedic Enabling Technologies, it’s clear that companies are rapidly innovating and designing next-generation technologies that continue to advance the market well beyond the robotic surgical arms and platforms developed in the last decade. At this year’s American Academy of Orthopaedic Surgeons’ (AAOS) Annual Meeting, enabling technology was a big focus both on the podium and the exhibit floor. The Canaccord Genuity (CG) Musculoskeletal Conference also included a number of presentations from companies with innovative enabling technologies, including Enovis, OnPoint Surgical, THINK Surgical, OrthAlign, Augmedics, Canary Medical and newcomer Caira. Additionally, several companies on the AAOS exhibit floor were showcasing new developments across surgical planning, navigation, augmented reality, robotics and smart implants. In this Perspective article, SmartTRAK focuses in on several of the aforementioned companies, exciting technologies and important topics, including:

• These Are Not Your Father’s Robots: They're Here to Stay
• ASC Shift Driving Smaller, More Cost-Effective Solutions
• Dream Becoming Reality: Augmented Reality Competition Heats Up
• More Than Just Data: Smart Implants Show Promise in Improving Post-op Recovery
• Enabling Technology Space Continues to Grow
• Physician Adoption

With a lot of new developments expected later this year and over the next 24-48 months, the enabling technology space continues to grow and physician adoption is ...

To download and read the complete and unedited "Beyond Robotics: Enabling Tech Innovations at AAOS 2023" article by Elise Wolf, GM & VP, SmartTRAK Orthopedics, Digital & Quality, just click the button below.

• Top of Mind: M&A and Workforce Reductions
• Macroeconomic Headwinds
• Momentum for Penetrating Larger Addressable Markets
• Companies that are Shifting Strategies
  
  • Anika Therapeutics - Anika has been transforming itself from an osteoarthritis (OA) pain management leader with a huge addressable market to a ...
  • Vericel - US Cartilage Replacement Market leader Vericel continues to shape the market landscape and shift how surgeons are treating ...
  • CONMED - In 2021, CONMED accelerated investments to grow its domestic Orthopedic business, including expanding its ...
• Latest Updates on Pricing and Reimbursement

In summary, this year’s AAOS meeting was energetic, and most of the news and information was positive. SmartTRAK is eager to see the outcomes of the recent acquisitions and activities associated with capturing more market share and ...

To read the complete "The Orthobiologics Buzz at AAOS 2023" article by Kimberly French, GM, Orthobiologics and Regenerative Medicine, just click the button below.

Among the many topics covered in detail in SmartTRAK's comprehensive Q422/FY22 US Joint Fluid Replacement Market Recap* are:

• Complete Q422/FY22 Market Overview and Highlights
• SmartTRAK's Expert Market Analysis and Insights
• All Company News, Revenues, Data, Charts and Shares
• Smooth Waters for Some, Turbulent Rapids for Others in Single-Injection Market
• Which Players are Taking The Wrong Waterway in Multi-Injection Market?
• Who are the Winners of the Multi-injection Kayak Race?
• What Companies Were Left in the Wake in the Multi-injection Segment?
• The Outlook for Joint Fluid Replacement in 2023

On the outlook for 2023 in the US Joint Fluid Replacement market, SmartTRAK expects to see a persistent competitive environment and continued pricing pressure, but the anticipation of ASP stabilization should make for a calmer playing field and enable some to regain market share in certain segments. That said, some unforeseen disruptors may lead to potential internal disruptions like the recent announcement from ...

*These links and the complete unedited article can only be viewed by SmartTRAK subscribers to this module. For more information on SmartTRAK, including how to receive a demo and subscribe, please click the button below.

SmartTRAK identifies three orthopedic robotics companies strategically positioned to shake things up this year in the fast-growing robotic-assisted TJA market.

SmartTRAK projects robotic-assisted total knee arthroplasties (TKAs) will account for 48.5% of all US TKAs and 79.6% of all US robotic-assisted joint replacements by 2026E. This growth of robotic-assisted ortho procedures and ongoing adoption of enabling tech continues to drive the US ortho robotics market. In this Market Outlook Article, SmartTRAK identifies and analyzes three robotics companies that may shake things up in 2023 and beyond. They are:

• Stryker: Racing Towards New Indications in 2023
  • On the heels of a record-breaking quarter in Q422 in terms of MAKO installations in the US and internationally, market-leader Stryker (SYK) announced in its Q422 earnings call highly-anticipated timelines for the Company’s plans to launch ...
    
• THINK Surgical: Pursuing Two New Robots in 2023
  • THINK Surgical has a different approach compared to most robotics competitors. The Company focuses on providing robotic systems for joint replacement surgery, with an open implant library as an alternative to closed systems limited to a single manufacturer's implants. At the Canaccord Genuity Healthcare Conference in 2022, the Company revealed plans to ...
    
• Globus Medical: Bringing Knee Enabling Tech to Market in 2023
  • Since Globus Medical (GMED) acquired Stelkast in 2019 as a foundation for expanding into the total joint market, an orthopedic robotic system from the Company has been looming on the horizon. In the last two years, GMED has been consistently submitting intellectual property applications related to ...
    

To read the complete "Three Ortho Robotics Companies to Watch in 2023" Market Outlook article by By Shelly Caruso, SmartTRAK's Market Analyst/Medical Writer, Just click the button below.

For FY23, SmartTRAK expects to see M&A activity create both opportunities and challenges, the impact of positive swings in reimbursement furthering growth in SI joint fusion and disc replacement and for ongoing hospital limitations and the persistent adoption of MIS techniques to perpetuate the movement of spine cases to the ASC environment.

SmartTRAK expects to see several trends evolve in the spine market in 2023, shaped by current events and changing market dynamics in recent years. Over the past several years, organizational consolidation has continued as the market demanded scale to compete. An evolution in innovation and advancements in surgical techniques continues to push categorical growth in minimally invasive surgery (MIS) and other procedures that lean on technology to maximize surgical efficiencies for both patients and surgeons.

In this comprehensive Market Outlook article, SmartTRAK examines, in detail, the following issues confronting the Spine market in the year ahead:

• Corporate Consolidation Activity is Creating both Opportunities and Headwinds
  • Two important mergers transpired last year which will undoubtedly cause major market disruption in 2023: Orthofix/SeaSpine and Globus/NuVasive. For both deals, SmartTRAK expects to see ...
    
    
• An Evolving Reimbursement Landscape is Driving Continued Growth in SI Joint fusion and Disc Replacement
  • There continue to be two spine procedures commanding attention for similar reasons. Historically, sacroiliac joint (SIJ) fusion and total disc replacement (TDR) have been simple and innovative solutions with limited clinical data available, both plagued with reimbursement challenges. The demand for both has been growing for years ...
    
    
• Ongoing Hospital Constraints and Continued Adoption of MIS Techniques Further Procedural Migration to ASCs
  • The macroeconomic climate has caused systemic budget cutting and restructuring in healthcare, which has challenged staffing abilities in already overburdened facilities. Hospital executives’ demand for efficiency and optimization often put surgeons in a position of ...

To read the complete "Spine Themes for 2023: Great Expectations" Market Outlook article by Courtney Sheedy, SmartTRAK's General Manager, Spine, Just click the button below.