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SmartTRAK Life Sciences News and Analysis Blog

2 min read

Spine Themes for 2023: Great Expectations

By Courtney Sheedy on 5/5/23 9:30 AM

For FY23, SmartTRAK expects to see M&A activity create both opportunities and challenges, the impact of positive swings in reimbursement furthering growth in SI joint fusion and disc replacement and for ongoing hospital limitations and the persistent adoption of MIS techniques to perpetuate the movement of spine cases to the ASC environment.

SmartTRAK expects to see several trends evolve in the spine market in 2023, shaped by current events and changing market dynamics in recent years. Over the past several years, organizational consolidation has continued as the market demanded scale to compete. An evolution in innovation and advancements in surgical techniques continues to push categorical growth in minimally invasive surgery (MIS) and other procedures that lean on technology to maximize surgical efficiencies for both patients and surgeons.

In this comprehensive Market Outlook article, SmartTRAK examines, in detail, the following issues confronting the Spine market in the year ahead:

  • Corporate Consolidation Activity is Creating both Opportunities and Headwinds
    • Two important mergers transpired last year which will undoubtedly cause major market disruption in 2023: Orthofix/SeaSpine and Globus/NuVasive. For both deals, SmartTRAK expects to see ...

  • An Evolving Reimbursement Landscape is Driving Continued Growth in SI Joint fusion and Disc Replacement
    • There continue to be two spine procedures commanding attention for similar reasons. Historically, sacroiliac joint (SIJ) fusion and total disc replacement (TDR) have been simple and innovative solutions with limited clinical data available, both plagued with reimbursement challenges. The demand for both has been growing for years ...

  • Ongoing Hospital Constraints and Continued Adoption of MIS Techniques Further Procedural Migration to ASCs
    • The macroeconomic climate has caused systemic budget cutting and restructuring in healthcare, which has challenged staffing abilities in already overburdened facilities. Hospital executives’ demand for efficiency and optimization often put surgeons in a position of ...

To read the complete "Spine Themes for 2023: Great Expectations" Market Outlook article by Courtney Sheedy, SmartTRAK's General Manager, Spine, Just click the button below.Download the Spine Themes 2023 Article

Topics: Top Story Spine
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3 min read

Five Companies to Watch in Wound Diagnostics in 2023

By Kris Flinn on 4/25/23 9:30 AM

The need for effective wound diagnostics has never been greater. SmartTRAK highlights five companies that may advance the market in 2023

SmartTRAK forecasts the US Diagnostics Aids Market to more than double in size by 2026E. There is a significant need for diagnostic technologies in US wound care, with hard-to-heal wounds anticipated to exceed four million by 2026E and advanced wound care revenues growing at a five-year compound annual growth rate of over 6% according to the SmartTRAK US AWC Market Overview.

In this article, SmartTRAK focuses on five noteworthy companies and the key initiatives they have planned for 2023 and also reveals four organizations that could disrupt the market this year. The five are:

  • Spectral MD
    • It is now ten years since Spectral MD was first awarded US Biomedical Advanced Research and Development Authority (BARDA) funding to accelerate the commercialization of its DeepView technology, a portable imaging system that uses ...

  • MolecuLight
    • Since 2015, MolecuLight has been very visible and active with its MolecuLight i:X device, a handheld fluorescence imaging device that provides real-time visualization of bacteria in chronic wounds at ...

  • Podimetrics
    • Podimetrics is another company that has ridden the challenges of the early 2020s with great success. Revenues have doubled for three years running and Company infrastructure has been ...

  • Smith+Nephew
    • SNN has shown a greater desire to establish itself within wound diagnostics than any other major wound care player. In addition to the Company’s agreement with MolecuLight, in 2019, SNN also acquired ...

  • 3M
    • SmartTRAK estimates that 3M had a 19.5% share of the WW Advanced Wound Care Market in the first nine months of 2022, making them the number one player. Over 80% of the Company’s revenue is from ...

The US Diagnostic Aids Market is highly fragmented, with a variety of start-ups, academic institutions and established players attempting to commercialize a range of technologies. As well as the five companies already featured, SmartTRAK believes that the following organizations could disrupt the market in 2023 ...

Just click the button below to download and read the "Five Companies to Watch in Wound Diagnostics in 2023" Market Outlook article by Kris Flinn, SmartTRAK Senior Analyst, Wound. Download the Market Outlook Article


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2 min read

The Future of Spine Enabling Tech for 2023

By Shelly Caruso on 4/4/23 9:33 AM

As the US Spine Enabling Technology Market shows signs of blossoming opportunity in 2023, SmartTRAK highlights three distinct trends continuing to gain traction in the coming year.

The US market for Spine Enabling Technology boasted modest YoY gains in nearly every quarter in 2022, showing signs of blossoming opportunity in 2023 as procedure volumes return to pre-pandemic levels. SmartTRAK projects the US Spine Enabling Technology Market will have a five-year CAGR of 25.1%, according to SmartTRAK Spine Enabling Tech Market Overview. Looking ahead, SmartTRAK sees three distinct trends continuing in 2023: the growing use of artificial intelligence (AI), the increasing use of “smart” innovations in robotics and the ongoing shift of spine cases to the ambulatory surgery center (ASC) setting.

Among the trends outlined and discussed in detail in this Market Outlook article are:

Trend #1: Growing Use of AI to Optimize Surgery and Predict Outcomes
It is no secret that AI is here to stay. In recent years, advances in deep learning and deep neural networks have fueled the introduction of a wave of AI and machine learning-based solutions across various medical applications. SmartTRAK reviews the development of AI in healthcare and the implementation of AI-driven imaging in orthopedics and ...

Trends #2: Increasing use of "Smart" Drilling and Haptic Feedback in Robotics. Current evidence remains unclear whether increased accuracy of implant placement associated with robotic assistance in spine surgery translates to improved patient outcomes. Nevertheless, robotic adoption is clearly increasing with market leader MDT highlighting “record-breaking quarters” in Mazor robotics for Q4FY22. SmartTRAK estimates the US Spine Robotics Market will reach ...

Trends #3: : Ongoing Shift of Non-complex Spine to ASCs. During the COVID-19 pandemic, hospital restrictions on non-urgent surgical cases prompted surgeons to take more cases to surgery centers. For a surgeon, ambulatory surgery centers (ASCs) can facilitate better economics, control and patient safety. In the pandemic aftermath, published research suggests there is a renewed focus on ...

To download and read the complete "The Future of Spine Enabling Tech for 2023" article by Shelly Caruso, SmartTRAK Market Analyst/Medical Writer, just click the button below. Download the Article

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2 min read

A Glimpse into 2023: Regen Med Trends

By Freddy Buntoum on 3/31/23 4:04 PM

PRP and Adipose Through the Looking Glass

The interest and demand for regenerative medicine for various conditions and injuries have increased exponentially over the last decade. From January 1, 1990 to December 31, 2012, google searches for regenerative medicine totaled 21,600,000. With increased publicity about stem cells and advancements in cell and gene therapies, biomaterials and tissue engineering, google searches increased nearly ten-fold to 212,000,000 from 1/1/13 to 2/27/23.

Is regenerative medicine really the way of the future? In this article, SmartTRAK looks at the macroeconomic environment going into 2023, as well as some of the latest trends, with a special focus on two segments: platelet-rich-plasma (PRP) and adipose tissue.
 
Among the may topics covered in detail in this comprehensive article are:
  • PRP Trends and the Impacts to 2023 and Beyond
    • Headwinds in 2023
    • Trends in PRP Clinical Trials
    • Anticipated 2023 US PRP Market Share Standings
  • Adipose Trends and the Impacts to 2023 and Beyond
    • Adipose tissue therapy gaining interest in the field of sports medicine
    • Patient demand for minimally-invasive solutions
    • Adipose-derived cell therapies for OA and Degenerative Disc Disease
So is regenerative medicine the way of the future? Time will tell, however, SmartTRAK feels that demand and interest by multiple stakeholders, along with recent trends, medical and legal advancements and investments is tipping the scale to ...

To download and read the complete "A Glimpse into 2023: Regen Med Trends" article by Freddy Buntoum, SmartTRAK's Senior Analyst, Orthobiologics and Regenerative Medicine, just click the button below.Download the Article

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2 min read

Saluda Medical: Changing the Game in Spinal Cord Stimulation

By Anne Staylor on 3/14/23 9:54 AM

Saluda Medical President and CEO Jim Schuermann discusses the Company, the Evoke System and changing the game in SCS in an interview with SmartTRAK

With the US launch of the Evoke System, Saluda Medical is changing the game in spinal cord stimulation (SCS). At the North American Neuromodulation Society (NANS) Annual meeting in Las Vegas in January, researchers presented impressive 36-month data from the Company’s Evoke Study and the Company was showcasing its Evoke System for the first time on the NANS exhibit hall floor. As the first commercially available closed-loop SCS system using evoked compound action potentials (ECAPs), Evoke is unlike anything on the market. The technology automatically adjusts stimulation to maintain precise and consistent neural activation to the spinal cord for the treatment of intractable low back and leg pain. The Company received FDA PMA for Evoke in February 2022 and announced a limited US commercial release in December 2022, calling it the first and only ‘SmartSCS” in the US.

Saluda Medical President and CEO Jim Schuermann discusses bringing Evoke System to market, the Company’s US launch and commercialization plans, the newest generation of Evoke, his vision for the future and Evoke’s potential impact on the market in an interview with SmartTRAK. Click the button below to download and read a complete transcript of the interview. Download the Interview Transcript

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5 min read

SmartTRAK's Top 10 Blog Posts of 2022

By Thomas Wallick on 2/2/23 9:00 AM

As the COVID-19 epidemic waned and companies got back to business as usual, SmartTRAK continued to keep you informed of everything that transpired in the MedTech industry in 2022. Here are SmartTRAK's Top 10 blog posts of the past year that garnered the most attention from you and your colleagues, plus 4 bonus posts, because at SmartTRAK we always strive to deliver more than what's expected!

As the leading provider of real-time market data and analysis for the orthopedic, wound, regenerative medicine and neuro therapies markets, SmartTRAK is uniquely suited to make you the expert on all the latest developments. Our knowledgeable analysts covered a lot of ground, everything from breaking medical device event coverage to interviews with some of the industry's top thought leaders.

Medtronic: The Future of Neuromodulation in 2022 and Beyond
by Anne Staylor

Dave Anderson, Medtronic’s President Neuromodulation, and Charlie Covert, Vice President and General Manager of Pain Therapies, discuss the Company, the pandemic and the future of neuromodulation in a wide-ranging interview with SmartTRAK.

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3 min read

Personalized Arthroplasty: The Future of Total Joint Surgery?

By Nick Fitzpatrick on 1/26/23 10:22 AM

SmartTRAK interviews Dr. Pascal-André Vendittoli to learn more about the Personalized Arthroplasty Society and this year’s annual meeting.

Dr. Vendittoli explains the difference between mechanical and kinematic alignment, what he looks for in total joint computer-assisted surgery systems and why he thinks personalized arthroplasty is the future of joint surgery. To find out more, listen to the SmartTRAK interview with Dr. Vendittoli in the video below (14:56 min). A link to download the transcript of the complete interview is also provided below.
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2 min read

The Past, Present and Future of 3M Health Care

By Susan Paquette on 1/17/23 9:18 AM

With the recent announcement that 3M is spinning off its Health Care division, SmartTRAK looks back at the evolution of 3M Health Care, its businesses today, the entry into Advanced Wound Care (AWC) and potential new opportunities for the new Health Care business.

3M, a large, diversified company with annual sales of $35.4B in 2021 announced earlier this year plans to spin-off its Health Care business into a new public company. Today, 3M markets thousands of products through four business groups: Safety and Industrial, Transportation and Electronics, Health Care and Consumer. Post-spin-off, 3M will continue as a leading global material science innovator, while the new stand-alone business will seek to become a global diversified healthcare company focused on wound care, healthcare IT, oral care and biopharma filtration.

Download "The Past, Present and Future of 3M Health Care" Article
Among the many topics covered in this fascinating article are:

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2 min read

The Future of Skin Substitute Reimbursement: SAWC Fall 2022

By Gary Delhougne on 12/6/22 9:30 AM

The potential of US reimbursement changes to Skin Substitutes weighed heavily on companies at SAWC Fall, yet subsequently, CMS decided to delay finalizing its proposed changes.

The Symposium on Advanced Wound Care (SAWC) Fall 2022 gathered for another year in Las Vegas. The exhibit hall was filled with most wound care manufacturers and though booth hours were short, the clinical attendees made the best of their time searching out the latest in wound care technologies.

In this articleSmartTRAK discusses:

  • Alternative Product Developments to the Skin Substitute Market 
  • Potential Impact of Proposed Reimbursement Changes
  • The Top Four Companies by Revenue 
  • CMS' Proposed Terminology Change from “Skin Substitute”
  • Packaging Skin Substitutes as “Incident to” Supplies
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2 min read

Currency Movements Overshadow Underlying Business Growth in 2022

By Lennart Stadler on 11/22/22 9:30 AM

SmartTRAK looks at recent currency fluctuations and the impact on company performance and underlying growth in 2022

Ask CEOs what their top priority is and a vast majority will answer: “Grow top-line revenue.” Not only that, but they also want to grow faster than their peers, taking market shares. But how do you determine if one company is performing better than the other when company reporting includes varying currency rates and geographies? In this article, SmartTRAK discusses different types of financial reporting, compares the recent impact of currency movement on companies competing in the Advanced Wound Care (AWC) Market and reviews the best metric for assessing company performance and underlying growth across companies.

Among the many topics covered in detail in this fascinating article, which can be downloaded in its entirety here, are:

  • Financial Reporting: Comparing Apples to Apples
  • Currency Impact on Reported Growth
  • Q222 Growth Details for Key Wound Companies
  • Currency Impact per Quarter in % by Key Wound Companies
  • Currency Impact Over Time
  • Organic Growth Over Time
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